Every company has good sales reps and not-so-good sales reps. While much about sales success relates to a rep’s personality, network, or other subjective attributes, some smart companies are starting to figure out ways they can more objectively evaluate and increase their reps’ success rates. To provide a quick illustration of how we’ve seen Infer create lift (increased win rates and conversion) for our customers, let’s look at some sample Salesforce dashboards. Below we’ll illustrate three ways predictive intelligence can help increase sales rep productivity.
1) Send them your hottest leads
The first layer of benefit comes from knowing which leads to route to sales and which should be kept in a nurture program until they heat up. Infer uses machine learning to accurately predict which leads will convert. In this example, 97.3% of the revenue came from the top 3 tiers of hot leads Infer identified. Depending on your distribution of tiers, that means you could potentially reduce the inside sales team’s workload by 70% and still capture the majority of the revenue opportunities.