Joe and Cassie join the Infer Engineering team!

(Cross-posted at the Infer Engineering Blog)

At Infer, we are revolutionizing sales and marketing operations in companies using data intelligence, and building products that our customers love.  But one thing that we believe is a truly crucial ingredient in building a successful enterprise company is having a world-class engineering team.

That’s why today, we are beyond excited to welcome two amazing new additions to our team — Joe Gershenson from Facebook, and Cassie Doll from Google!

What will CRM look like in 2015?

GigaOmWhen I joined Salesforce.com in 2002, the question was, why isn’t enterprise software as easy to use as Amazon.com? That simple idea transformed an industry and gave rise to a $24 billion dollar business. With enterprise cloud computing, the technical barriers to CRM adoption were overcome, providing a clear path to CRM success.

A little more than ten years later, I believe we are on the precipice of another disruptive shift. The question we are asking today is, why aren’t companies able to operate with the same data-driven intelligence as an Amazon? As I see it, there are at least two major obstacles holding us back.

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