Just Do It: Infer’s Champions Create Lift

Here at Infer, we’re building a brand from scratch and are always looking for new ways to stand out. A couple months back, we were trying to come up with a giveaway for our top customers. We thought about different types of shirts and jackets, but lots of cool apparel ideas have already been done. People have too much corporate schwag, and it always ends up in the bottom drawer or the back of the closet.

Proven to Create Lift

Data-Driven Arms Race for Customers Is Fueling Hot Enterprise Company Infer

Press Release: Infer Inc. Doubles Total Revenue Bookings in Six Months Since Launch this Year

Infer Inc., a company that delivers predictive applications to help companies win more customers, today announced it has doubled its customer bookings since launching in the end of April. Helping leading businesses like Box, Jive, Tableau and Zendesk accurately predict and act on their highest potential customers, Infer’s platform is now computing millions of predictive lead scores a month. Additionally, Infer’s product engagement has increased dramatically, with the company now computing 200 percent more predictions for customers than just six months ago.

New Customers

Infer’s take on big data for lead generation is apparently all the rage

By Derrick Harris at GigaOMGigaOm

Infer, a Palo Alto, Calif.-based startup that helps businesses predict the best leads by analyzing their marketing and CRM data, claims its business is on fire since the company launched in April along with a $10 million venture capital investment. Customer bookings have doubled and the company is making 200 percent more predictions (tens of millions a month in total) for those customers…

Continue Reading on GigaOM

Data-Driven Arms Race for Customers Is Fueling Hot Enterprise Company Infer

Press Release: Infer Inc. Doubles Total Revenue Bookings in Six Months Since Launch this Year

PALO ALTO, CALIFORNIA – October 22, 2013Infer Inc., a company that delivers predictive applications to help companies win more customers, today announced it has doubled its customer bookings since launching in the end of April. Helping leading businesses like Box, Jive, Tableau and Zendesk accurately predict and act on their highest potential customers, Infer’s platform is now computing millions of predictive lead scores a month. Additionally, Infer’s product engagement has increased dramatically, with the company now computing 200 percent more predictions for customers than just six months ago.

Box, Tableau, Nitro at Eloqua Experience #EE13

October 23rd to 25th, Eloqua is hosting their annual conference for Modern Marketers. There are several terrific opportunities to see how forward thinking companies are using Infer and Eloqua together to dramatically increase conversion.

Eloquan Monthly Newsletter Featuring Nitro
Featuring Nitro

#1 Nitro Gets Top Spot on Eloqua Monthly Newsletter
In the October issue of Eloqua’s monthly newsletter, Nitro was featured front and center. Sean Zinsmeister has a great post on the Topliners Community explaining how they use predictive scoring to funnel leads down a B2B or B2C sales path. It is a quick two minute read. If you’re interested in talking with Sean reach out over LinkedIn and see if you can connect with him at the conference.

#2 Optimizing the Demand Waterfall with Predictive Scoring, Analytics & Eloqua Magic
Mark your calendars. Friday 10/25 from 11-12 in Continental 4. This is going to be a terrific session featuring Wade Tibke, Director of Demand Gen and Operations at Tableau.

Using Predictive Scoring to Bucket and Align Your Sales SLAs

A Sales SLA (Service Level Agreement) ensures that all of the leads marketing generates are followed up on by sales in a timely fashion. Most companies will create a tiered SLA based upon lead type — i.e. Contact Me Requests and Free Trials are top priority, while Webinar attendees and eBook downloaders may only warrant a single phone call.

Tarditional SLA

Does Predictive Scoring Work if You’re Trying to Enter a New Market?

Cracking New MarketsThis is a question that often comes up in conversations with our prospects and customers. What happens when you want to push into a new market where you haven’t had a track record of success? Does predictive scoring offer any value? Or does it become a self-fulfilling prophecy that limits your potential?

The short answer is yes. Predictive Scoring can be extremely helpful in breaking into new markets. Here are some things to think about…

Infer Customer Summit

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At Infer we are incredibly fortunate to work with some of the smartest and most innovative sales and marketing pros around. Last week we hosted a great event in San Francisco for some of the champions from our Bay Area customers — our first Infer Customer Summit.   It’s was a wonderful opportunity to network and share best practices.

Does Infer’s Predictive Scoring Look at the Person or the Company They Work For?

The short answer is both. Most of Infer’s customers are selling B2B products, so the first order of business is to make sure that the companies they target are good fits for their offering, and then look at who the individual buyers are. Even if a lead comes in with a CEO or VP title, the chances of converting that lead to a customer may be very low if their company is not a good fit for your product. 

Does Predictive Scoring Work if I’ve Got Bad Data?

People often ask us: “If I don’t have confidence in my data quality, how could predictive scoring possibly work?” Many businesses delay lead scoring initiatives while they wade through cumbersome data clean-up projects – leaving major revenue-driving opportunities on the table in the meantime.

But at Infer, our platform was designed to handle bad data, so we could ensure quick implementations and provide immediate value.