Take a Peek Under the Hood: Announcing Infer Smart Signals™

Since we launched Infer, we’ve often been asked whether we’d reveal the awesome signals that go into our predictive lead scoring engine. Over these last three years, we’ve honed our core models and been relentless about finding new sources of data – striking partnerships, crawling the web, and amassing a library with thousands of unique signals. We’ve done all of this primarily to further improve the accuracy of our scoring. However, we recognize that these signals can be applied to lots of other sales and marketing use cases, so today we’re happy to announce the availability of our Infer Smart Signals™ service.

Announcing Infer Smart Signals™

Infer-Smart-Signals

Since we launched Infer, we’ve often been asked whether we’d reveal the awesome signals that go into our predictive lead scoring engine. Over these last three years, we’ve honed our core models and been relentless about finding new sources of data – striking partnerships, crawling the web, and amassing a library with thousands of unique signals. We’ve done all of this primarily to further improve the accuracy of our scoring. However, we recognize that these signals can be applied to lots of other sales and marketing use cases, so today we’re happy to announce the availability of our Infer Smart Signals™ service.

Infer Smart Signals give you a richer, fuller view of your prospects with details from our huge library of signals. You can add more insight into your leads, contacts, or accounts by pulling information that we’ve discovered to be highly predictive – like company size, technology vendors, web traffic, business model, industry, spam detection, etc. – right into your CRM or marketing automation systems.

AdRoll Success Story


To maintain their amazing growth trajectory and stay one step ahead of the competition, AdRoll has instilled a culture of data driven decision making. Infer helps them scan thousands of signals from across the web so that they can identify which customers are most likely to convert. At AdRoll they have one set of leads that convert at 4x the baseline, and one set that will never convert. Infer helps them tell the difference between the two. As their Sales Reps think about who to call out to, Infer ensures they’re focused where they’ve got the best shot at winning.

Infer Delivers Glengarry leads

Pando Daily

Originally posted on Pando Daily by @mcarney

The movie “Glengarry Glen Ross” is famous for its desperate salespeople who fight over access to the premium Glengarry leads, knowing they’ll make the difference between success and failure. “These are the Glengarry leads. And to you they’re gold, and you don’t get them,” Alec Baldwin’s character taunts at one point. This scene may be a work of fiction, but a similar scenario plays out daily inside sales organizations around the world, although with far less transparency.

Leads don’t come in from marketing departments with handy ratings or categorizations that say, this lead has a 75 percent likelihood of turning into a sale, but this lead has only a 15 percent chance… Continue Reading