State of Modern Marketing #BrightSpots

State of Modern MarketingLast night I had the opportunity to moderate a panel discussion at Nitro with marketing leaders from three amazing companies, each at different stages of growth. Zendesk had a successful IPO earlier this month, New Relic is clearly on that path, and RelateIQ has raised nearly $60M to compete for a share of the CRM market.

Our discussion was framed around “bright spots.” To be a successful marketer you often have to look outside your organization for inspiration. Who has had success? How did they do it? And why did it work so well? While you can follow the lead of your direct competitors, the most innovative companies expand their network and draw inspiration from bright spots they uncover.

Below are some of the highlights from our conversation.

Pulse 2014 #CustomerSuccess Conference

We’re excited to sponsor Pulse this week, the leading conference for customer success. The companies presenting include Gainsight, Zuora, Box, Zendesk, Tableau, Dropbox, Salesforce, Marketo, and Xactly. These are some of the fastest growing companies on the planet and many of them are also Infer customers.

If you’re at the conference this week let us know. We’d love to connect. @inferinc #customersuccess

Appirio

Why Most Product Managers Suck

Originally posted on TheNextWebbrainstorm-idea-730x503

The first product manager (PM) is a crucial unicorn hire that no startup should compromise on. The reason is simple – your PM is responsible for managing your team’s most precious resource: time.

Unfortunately, nearly everyone seems to think they’d make a great PM (engineers, consultants, you name it), but the reality is that most folks just can’t hack it. I’ve worked with countless PMs at huge companies like Yahoo and Google, and over the past two months have interviewed over twenty PM candidates.