The Impact of the Mobile Boom on Data-Driven Marketing

Originally posted on Destination CRM by Jamie Grenney

Interent Trend 2Internet forecaster Mary Meeker has produced a report on Internet trends for almost 20 years, and it never fails to uncover valuable insights on the current state of technology. Her latest report includes many observations about the worlds of mobile, data, advertising, and more.

The biggest trend in the just-released report is the massive increase in mobile and sensor-based devices, and in the data produced by them. Meeker found that shipments of sensors for wearables, phones, tablets, etc., have grown by 32 percent year-over-year, up to 8 billion in 2013. And mobile data traffic is increasing at an annual rate of 81 percent, although smartphones still only represent 30 percent of the 5.2 billion mobile phones in use.

Infer is Attracting ‘Google Genius’ to Unlock B2B Revenue

Google-Genius-InferWhen you’re in crazy startup mode like us, you don’t often get a chance to sit back and reflect on the things that make it all possible. After growing our engineering team by 160% in the past quarter with amazing Google-caliber talent, we thought we’d take a moment to celebrate the team.

As anyone who works in Silicon Valley knows, the battle for talent here is as heated as ever, and it’s not easy – especially in the enterprise space – to compete with all the other hot startups out there for the best engineers. But building the right core team is critical to hiring more great engineers, because smart people attract smart people. As a matter of fact;

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Infer’s DNA: What We’ve Learned from Google & Salesforce

Infer DNA

As the predictive space heats up, it’s important to understand the DNA of your technology partners and be comfortable that you’re aligning yourself with the vendors who will win. In our case, we’re proud that Infer reflects our collective experiences at both Google and Salesforce. With three founders hailing from Google, and key advisors and early employees from Salesforce, we’ve learned a ton from these hugely successful companies.

What’s in our Google DNA?

1) Focus

Google won the battle for search in large part because it was focused. While AOL and Yahoo! viewed themselves as portals that happened to have search boxes, Google focused their energy on delivering amazing search results. After our founder Vik looked at all the different challenges B2B companies face, he took a similar approach and focused in on the one where we could unlock the most value.

What I Learned From Rebranding Our Company In 4 Short Weeks

My co-founders and I were ecstatic — we had just closed our $10m Series A round with top investors. Our two years of developing a great product in stealth mode and achieving profitability with key customers had culminated into a fantastic financing milestone. We finalized a launch date and put the wheels in motion for our first press announcement and coming out party. Little did we know we were about to begin a whirlwind roller coaster ride, during which we re-branded our company in just four weeks – naming, logo, website and all.

During my startup’s early days, we had little time to prioritize branding. In fact, we initially incorporated the company as “Party On Data,” which in introductory meetings would always result in ten minutes of questions about why. Soon after, we renamed our company to “Slice Data” and purchased slice-data.com (because slicedata.com wasn’t available). During our preparation for launch, it occurred to me that we should get the hyphen-less URL now that we had the funds, so I checked the domain again and it looked like a ghost town owned by two young guys in India. I figured the U.S. dollar would go far there, and we’d be able to purchase it fairly easily and quickly. Boy was I wrong.