The Game-Changing Potential of Predictive Analytics

Jeremy is Director of Marketing at Ambition, friend of Infer and guest blogger.

For sales professionals, time and money are one in the same. Ask any successful sales organization, and they’ll tell you that efficiency is the ultimate ally of a good sales process.

Matt Heinz preaches it. Lori Richardson preaches it. Dionne Mischler preaches it. Just yesterday, I spent a solid hour speaking with a Sr. Account Executive for an Enterprise SaaS company. The topic: Sales process adjustments his company made to increase efficiency, which cut his average sales cycle length in half.

Bottom line: If you’re not aggressively pursuing greater efficiency in your sales organization, here in 2015, you’re falling behind the curve and placing yourself at a disadvantage.

Infer Partners with HubSpot to Bring Predictive to Inbound Marketing

Press Release: Infer’s Pre-Built Integration Helps Marketers More Quickly and Easily Target Top Prospects

Infer - HubSpot IntegrationInfer Inc. today announced a new connector for HubSpot (NYSE: HUBS) that feeds predictive scores into the inbound marketing platform for better targeting and segmenting. Infer helps businesses predict and prioritize their highest potential prospects using advanced data science and external buying signals. Many fast-growing organizations such as BlazeMeter, Virool and HubSpot itself use Infer Scores inside HubSpot software to infuse their marketing campaigns with valuable insights about leads and contacts.

“The new integration makes it easier than ever for HubSpot customers to pull accurate predictive scores from Infer right into the software they use every day,” said Megan Keaney Anderson, director of product marketing at HubSpot. “As a result, our customers can hone in on their very best prospects and know which to send immediately to sales, and which to nurture with targeted email journeys, content, offers or campaigns.”

Infer Account Scoring Revolutionizes Outbound Sales

Press Release: Forward-Looking Businesses Use Infer’s Predictive-Driven Approach to Identify Account Target Lists

Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced the general availability of its account scoring solution. While some companies struggle to sift through huge volumes of incoming leads, others depend on outbound sales and account-based marketing to drive growth. These businesses can use Infer’s new service to source more opportunities by ranking cold accounts based on their fit for the product and their revenue potential – even before making contact with prospects.

Infer Account Scoring - 625x406

“When it comes to predictive scoring, we help companies build the right model or set of models to support their business objectives,” said Vik Singh, co-founder and CEO of Infer. “Infer’s account scoring is yet another way we’re leveraging our experience across a large customer base to help sales and marketing teams find pipeline opportunities with pinpoint precision.”

Concur and New Relic Speaking About Predictive at SiriusDecisions

We’re looking forward to SiriusDecisions Summit in Nashville next week. It’s speed dating for B2B Marketers!

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If you’re one of the 2,000 folks planning to attend, stop by our booth. You can get a demo or schedule time to meet with an Infer Exec. We’d also be happy to make an introduction to one of the many Infer customers who will be attending.

On Tuesday there are two case studies featuring Infer Customers.

How Concur Filters the Noise with Predictive
When: Tuesday, May 12, 2:45 – 3:30 PM
Where: Ryman Studio JK
Why: Greg has lots of experience with predictive analytics applications and can help you see around corners. He also has some really compelling new performance metrics to share.

Greg Forrest - Concur

Infer is Hiring · Lead Designer

Primary Responsibilities

Infer is revolutionizing B2B sales and marketing by helping companies of all sizes re-imagine who they operate based upon data. Our predictive scoring solution is being used by some of the fastest growing companies on the planet, including AdRoll, Optimizely, New Relic, Tableau, and Zendesk.

We are looking for a talented, experienced designer with the passion to join a high growth, dynamic company. The ideal candidate will be able to execute on the full range of marketing deliverables, manage the creative pipeline, and develop a team of junior design talent and outside contractors.