One of the best things about working at Infer is all of the brilliant strategies and tactics we learn from the smart marketers in our community of customers. Adam von Reyn is one such inspiration. He’s the marketing director at InsightSquared, a popular sales analytics app that takes the pain out of business intelligence so executives can get the information they need to forecast pipeline and grow revenue.
It’s only natural that such a data-centric business would excel at leveraging data to evaluate its own marketing programs. In a recent blog post, Adam gives a great overview of his team’s thoughtful approach to determining which demand generation campaigns deliver the best (not just the most) leads.