There are essentially two main problems that sales and marketing teams leverage predictive to solve — too many leads, or too few. To meet the second challenge, more and more companies are adopting account-based marketing practices. When you can accurately predict which prospects are worth targeting and where to place your bets, these outbound strategies can be an excellent complement to fuel growth.
Over the years we’ve had the opportunity to work with amazing companies like Belly, New Relic and Optimizely that are part of the movement shaping the future of predictive for sales and marketing. This playbook highlights predictive best practices that digital loyalty solution provider Belly has executed throughout its efforts to enter new markets and expand the business. As a result, the company doubled the impact of its outbound sales efforts and increased sales by 30%.