Profile Management Product Update: Marketo Activities, Accounts & Opportunity Profiles and Salesforce Campaign Integration

This month we have several new updates to share with you regarding our Prospect Management Platform (PMP).

Marketo Activities

Infer’s Profile Management Platform now supports Marketo as a data source. For example, you can now pull and snapshot behavioral data such as clicks, emails, form submits, etc, to use as conditions when building your ideal customer profile. If you are interested in activating this feature in your Prospect Management instance please contact pmp-support@infer.com

How to use Marketo Activities in Prospect Management

Surfacing Gold from Nurture Programs with Predictive Behavior Scoring

Many companies that enjoy a healthy inbound lead flow push their top leads to sales reps, and send lower quality leads into a nurture database for marketing follow up. But as these archived leads accumulate, it becomes increasingly difficult for the marketing team to monitor all aging leads and find accounts that have re-engaged. One best practice is to add predictive behavior scoring that can model the full spectrum of activity data being collected by your marketing automation platform. With this insight, you can predict the likelihood of an outcome (e.g. conversion) within a set time period (e.g. next three weeks).

Over the years we’ve had the opportunity to work with amazing companies like Atlassian, Concur and Zendesk that are part of the movement shaping the future of predictive for sales and marketing. This playbook highlights how these companies are resurfacing gold out of nurture by identifying previously disqualified prospects that are worth another look.

predictive marketing behavior scoring

Predictive Leader Infer Increases Upsell Revenue 5X Quarter-over-Quarter

Press Release: Accelerated Adoption of Predictive Technology Fuels Rising Customer Investments

Infer Inc., a leading provider of predictive technologies that help companies win more customers, today announced a 500 percent jump in existing customer spend over the past quarter. Much of this growth was driven by adoption of the new Infer Prospect Management Platform, launched in November 2015. In addition, last quarter the company closed its highest ever increase in new annual recurring revenue (ARR).
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