November 09, 2016 by in

In Depth: Account-Based Behavior Scoring Enhancements for Infer Glance Sales Intelligence

Infer’s Glance Sales Intelligence application for Salesforce now includes Account-Based Behavior Scoring so you can see in real-time the individuals within each account who are interested in your offerings. This addition to the Infer Glance package brings the power of the industry’s first predictive account-based behavior score directly to your front line reps to further enable them to:

  • Identify and target accounts with surging interest
  • Customize outreach to provide the most relevant content
  • Measure ABM campaign engagement directly within CRM

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Example Use Cases

Identify and target accounts with surging interest using Infer’s Account-Based Behavior Scoring and Glance Sales Intelligence. Accounts are immediately identified when the number of engaged prospects field in Salesforce increases. Not only can reps now prioritize account outreach based on surging interest, but also Infer Glance allows them visibility into the content driving this interest to help better personalize outreach.

Personalize outreach to provide the most relevant content to your prospects through Glance’s predictive insights. The Infer Glance package aggregates all the individual-level engagement data from your marketing automation system to provide you a single view at the account level of the interactions occurring across your content.

Measure ABM campaign engagement directly within Salesforce, and track what content is driving each prospect into your top of funnel. From that point, let your reps personalize their messaging to the prospect to ensure that every potential buyer receives the right message at the right time.

How to Enable This Feature

Please reach out to your Account Manager for additional information on how to activate these features. The subscriptions required to enable this feature are an Infer Behavior Model and Infer Glance Sales Intelligence for Salesforce.

 


Nikhil Balaraman