Account-Based Marketing in a Predictive World
The two hottest trends in marketing - predictive and account-based marketing - aren’t on parallel paths, they’re on convergent paths. Download the attached PDF for a step-by-step guide on using predictive to:
- Build a targeted account list
- Add net-new
- Map your tactics
- Measure success
Building the Target Account List
Infer's Predictive Platform is the fastest, most effective way to define high value profiles for sales and marketing to focus on.
1. Account Scoring
Prioritize accounts that are the best fit for your product and those that will have the greatest revenue impact.
2. Advanced Segmentation
Tap into Infer's library of external signals to create highly targeted profiles based on website technologies, firmographic, and keywords.
Gain a deeper level of personalization by defining specific roles you want to target within the account.
4. Behavior Scoring
Look at the full spectrum of activity data to understand when a prospect is in market and likely to buy.
Map ABM Tactics
Use key pipeline metrics to determine which set of tactics makes the most sense.
- Zoe Silverman, Sales Operations
Before Infer, we didn’t have a good way of prioritizing leads across our sales team, but now that we have account scoring, we’re able to spend the right resources on the right accounts.
Our Infer scores help in every step of the sales cycle from the middle of the funnel to analysis after the close.
Infer Account-Based Marketing Resources
ABM Software Reviews
Hear why ABM practitioners have chosen Infer as a critical component of their ABM stack.Read More
Learn how to use predictive to build an effect Account-Based Marketing strategy in four easy stages.Download PDF
The Impact of Predictive Analytics on ABM
Learn why the success of your ABM campaign depends on focusing on the accounts that are most profitable.Read More