Account Based Marketing in a Predictive World

ABM + Predictive

Download this simple step-by-step guide on using predictive analytics to:

  • Build a targeted account list
  • Add net-new
  • Map your tactics
  • Measure success
Get the Framework

Building the Target
Account List

Infer's Predictive Platform is the fastest, most effective way to define high value profiles for sales and marketing to focus on.

1. Account Scoring

Prioritize accounts that are the best fit for your product and those that will have the greatest revenue impact.

2. Advanced Segmentation

Tap into Infer's library of external signals to create highly targeted profiles based on website technologies, firmographic, and keywords.

3. Personas

Gain a deeper level of personalization by defining specific roles you want to target within the account.

4. Behavior Scoring

Look at the full spectrum of activity data to understand when a prospect is in market and likely to buy.

Add Net-New Accounts

Find the best accounts and contacts not currently in your CRM that match your ideal customer profile.

Add Net-New Accounts
  • Add Net-New Accounts
  • Add Net-New Accounts
  • Add Net-New Accounts
  • Add Net-New Accounts
  • Add Net-New Accounts

Map ABM Tactics

Use key pipeline metrics to determine which set of tactics makes the most sense.

Map ABM Tactics

Measurement

Use Predictive Dashboards to monitor the effectiveness of your ABM programs and tighten sales and marketing accordingly.

  • Measurement
  • Measurement
Zoe Silverman

Before Infer, we didn’t have a good way of prioritizing leads across our sales team, but now that we have account scoring, we’re able to spend the right resources on the right accounts.

Our Infer scores help in every step of the sales cycle from the middle of the funnel to analysis after the close.

- Zoe Silverman, Sales Operations Yesware

Infer Account-Based Marketing Resources

ABM Software

ABM Software Reviews

Hear why ABM practitioners have chosen Infer as a critical component of their ABM stack.

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ABM Framework

ABM Framework

Learn how to use predictive to build an effect Account-Based Marketing strategy in four easy stages.

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The Impact of Predictive Analytics on ABM

The Impact of Predictive Analytics on ABM

Learn why the success of your ABM campaign depends on focusing on the accounts that are most profitable.

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Amplify your sales and marketing effectiveness in days, not months.