Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing

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At Infer, we’re fortunate to work with forward-looking marketers around the world. As more companies join the predictive revolution, we love sharing their great success stories — and marketing automation innovator Act-On is no exception. To support its focus on the mid-market CMO, the company’s marketing team adopted Infer Predictive Scoring and gained a better understanding of how closely each lead fits Act-On’s ideal customer profile.

In a recent conversation with Act-On CMO, Kevin Bobowski, he discussed why his team adopted predictive, how it has changed their workflows, and several benefits that they’ve realized in just their first year of using Infer.

Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs

We believe that predictive intelligence serves as the brain of the sales and marketing stack. As such, we partner with technologies all across the stack to make sure it’s easy for our customers to fully power any workflow with predictive for maximum business impact. Today, we’re happy to share that Infer has officially joined the Oracle Marketing AppCloud and Terminus ABM Cloud ecosystems — extending upon our long-term collaboration with companies like Salesforce, Marketo and others.

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The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale. Our integration with Terminus lets marketers measure the quality of their ABM programs in real-time, enabling them to quickly fine-tune messaging and channels for maximum effectiveness and efficiency.

Sean Zinsmeister Discusses All Things Product, Predictive, and ABM

Flip the Switch podcast

Sean Zinsmeister recently joined Hana Abaza from Uberflip for “Flip the Switch,” which is a great weekly marketing podcast series that interviews growth-oriented marketing leaders about how they get results, approach problems and drive growth. Sean and Hana chatted about why product marketing should be the core of your content marketing strategy, the underlying truth about ABM that no one talks about, and how businesses are using predictive analytics help companies determine where to spend their marketing efforts and identify valuable untapped whitespace.

You can listen below, or on our podcast channel on SoundCloud.

Predictive Analytics: Why They Make Your Content More Impactful

This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog.

Customers today have an insatiable appetite for information, making content a vital part of how sales and marketing teams communicate, educate and influence prospects throughout the buying cycle. But, there are some clear indicators that we need to get smarter about how we view content marketing and its relevancy to our customers and businesses. The stats are sobering: a recent study found that 50% of content gets eight shares or less; another uncovered that 60-70% of B2B content goes unused; and Forrester discovered that 90% of content is ignored by B2B sales teams. It’s clear that there’s misalignment between the content that’s being created and its intended audience.

Infer Named a 2016 CRM Market Rising Star

2016 CRM Market Rising Star

Infer is honored to be named a 2016 CRM Market Rising Star! The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. You can read the full write-up on Infer here, or below.

Infer Scores Now Available in Marketo Sales Insights

We’re excited to share that Infer Scores are now integrated with Marketo Sales Insights to give more reps visibility into their best-fit prospects so they can close deals faster. This Marketo view can be fully integrated within Salesforce records, where it displays Infer Scores as easy-to-understand stars and flames to help sales reps to more quickly identify and prioritize the leads that are most likely to convert.

Once Infer is configured with your Marketo instance, any administrator can edit the standard setup for Sales Insights. Infer’s scoring options appear in the drop-down menu of possible scoring fields for configuring this view into Marketo. Customers like Druva are already using the integration to help them predict their highest potential prospects

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Infer’s Automated Form Monitor for Marketing Operations

Infer’s Automated Form Monitor, which is a simple WordPress plugin, helps marketing operations teams periodically test their site forms to ensure they’re operating properly.

How to Use Infer’s Automated Form Monitor Plugin

If you’re unfamiliar with installing and activating WordPress plugins, please see this post in the WordPress Codex.

After installing and activating the automated form monitor plugin, you will see an Admin Menu option called Form Monitor (see left screenshot). To begin monitoring your site forms, click the Form Monitor option, then follow these next steps:

 

  1. Download this CSV template.
  2. Double click the .zip file, and open the CSV file in your preferred spreadsheet or text editor (Excel, Numbers, Google Sheets, TextEdit, etc.).
  3. You will see a number of columns in the CSV file. Create and fill out one row for each form you want to monitor.

Introducing Infer Form Monitor: How a Simple Marketing Challenge Sparked Internal Innovation

As it’s often said, necessity is the mother of all invention. Recently, we decided to re-architect our Pardot Marketing Automation, and as part of this project, we began looking for a way to test all of the forms on our website in order to make sure they were working properly. Any Marketing Operations person will tell you that the last thing they want to worry about is whether they are forfeiting leads because of a broken form.

As we looked to the market for a solution to this problem, we were surprised that none existed — and, certainly not one that worked easily with WordPress and Pardot. So, we kicked off an internal project to find a better way to monitor the health of website forms. The result was our brand new Form Monitor, which is a simple WordPress plugin that comes fully integrated with Pardot and can be downloaded on the WordPress marketplace.

In the spirit of idea generation and innovation, we want to share our learnings with our friends in the broader marketing community. So, we sat down with our Senior Director of Product Marketing, Sean Zinsmeister, to learn more about the inspiration for the plugin, how it takes a big load off MOPS, and lessons learned along the way.

Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More

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Since releasing Infer Profile Management to general availability in March, we’ve been hard at work collecting and implementing our customers’ post-launch feedback into the latest release of the platform. We’re excited to share all of our newest product features and updates in greater detail below.

Account-Based Marketo Activity Profiles

We’re deepening our integration with Marketo to extend users the ability to build data-rich, account-based profiles using their Marketo Activity behavioral data.