Using Predictive Lead Scoring to Measure Demand Gen Campaigns

One of the best things about working at Infer is all of the brilliant strategies and tactics we learn from the smart marketers in our community of customers. Adam von Reyn is one such inspiration. He’s the marketing director at InsightSquared, a popular sales analytics app that takes the pain out of business intelligence so executives can get the information they need to forecast pipeline and grow revenue.

It’s only natural that such a data-centric business would excel at leveraging data to evaluate its own marketing programs. In a recent blog post, Adam gives a great overview of his team’s thoughtful approach to determining which demand generation campaigns deliver the best (not just the most) leads.

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Find Your Secret Sales Development Weapon

Sales development reps and managers know how tough it can be to drive a quality pipeline without the right tools. That’s why BrightTALK is hosting a group of innovative sales development leaders to have a roundtable discussion on the newest solutions that effectively accelerate sales and help companies get ahead of their competition.

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Check out the panel webinar later this week and hear what our very own director of sales development, David Dulany, along with Ralph Barsi of Achievers, Andrew McGuire of Zendesk and Sean Kester of SalesLoft have to say about the latest and greatest sales development tools on the market today.

The Game-Changing Potential of Predictive Analytics

Jeremy is Director of Marketing at Ambition, friend of Infer and guest blogger.

For sales professionals, time and money are one in the same. Ask any successful sales organization, and they’ll tell you that efficiency is the ultimate ally of a good sales process.

Matt Heinz preaches it. Lori Richardson preaches it. Dionne Mischler preaches it. Just yesterday, I spent a solid hour speaking with a Sr. Account Executive for an Enterprise SaaS company. The topic: Sales process adjustments his company made to increase efficiency, which cut his average sales cycle length in half.

Bottom line: If you’re not aggressively pursuing greater efficiency in your sales organization, here in 2015, you’re falling behind the curve and placing yourself at a disadvantage.

Infer Partners with HubSpot to Bring Predictive to Inbound Marketing

Press Release: Infer’s Pre-Built Integration Helps Marketers More Quickly and Easily Target Top Prospects

Infer - HubSpot IntegrationInfer Inc. today announced a new connector for HubSpot (NYSE: HUBS) that feeds predictive scores into the inbound marketing platform for better targeting and segmenting. Infer helps businesses predict and prioritize their highest potential prospects using advanced data science and external buying signals. Many fast-growing organizations such as BlazeMeter, Virool and HubSpot itself use Infer Scores inside HubSpot software to infuse their marketing campaigns with valuable insights about leads and contacts.

“The new integration makes it easier than ever for HubSpot customers to pull accurate predictive scores from Infer right into the software they use every day,” said Megan Keaney Anderson, director of product marketing at HubSpot. “As a result, our customers can hone in on their very best prospects and know which to send immediately to sales, and which to nurture with targeted email journeys, content, offers or campaigns.”

Concur and New Relic Speaking About Predictive at SiriusDecisions

We’re looking forward to SiriusDecisions Summit in Nashville next week. It’s speed dating for B2B Marketers!

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If you’re one of the 2,000 folks planning to attend, stop by our booth. You can get a demo or schedule time to meet with an Infer Exec. We’d also be happy to make an introduction to one of the many Infer customers who will be attending.

On Tuesday there are two case studies featuring Infer Customers.

How Concur Filters the Noise with Predictive
When: Tuesday, May 12, 2:45 – 3:30 PM
Where: Ryman Studio JK
Why: Greg has lots of experience with predictive analytics applications and can help you see around corners. He also has some really compelling new performance metrics to share.

Greg Forrest - Concur

Infer is Hiring · Lead Designer

Primary Responsibilities

Infer is revolutionizing B2B sales and marketing by helping companies of all sizes re-imagine who they operate based upon data. Our predictive scoring solution is being used by some of the fastest growing companies on the planet, including AdRoll, Optimizely, New Relic, Tableau, and Zendesk.

We are looking for a talented, experienced designer with the passion to join a high growth, dynamic company. The ideal candidate will be able to execute on the full range of marketing deliverables, manage the creative pipeline, and develop a team of junior design talent and outside contractors. 

Infer Named a “Cool Vendor” by Gartner

Predictive Leader Powers Smarter Sales and Marketing by Pinpointing Buying Signals

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Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced it has been included in Gartner Inc.’s list of “Cool Vendors” in the “Cool Vendors in Tech Go-to-Market, 2015[i]” report. Vendors selected for this report are considered innovative, impactful and intriguing in providing applications that optimize technology marketing, sales or channel management.

The Behavioral Scoring Test

Every B2B marketer wants to do a better job of identifying which prospects are in-market and ready to buy, and which are just kicking tires. While there are a lot of vendors who say they’ve got behavioral scoring figured out, the degree of accuracy and coverage can vary widely. If you can avoid scores that sales doesn’t trust and instead find an approach that predicts winners at a very high rate, you’ll reach hero status in your organization. Below are four questions to help you evaluate behavioral modeling techniques:

1. Does the model tell you when prospects will buy?
Many behavioral models simply add points for different activities, but in order to know if someone is likely convert in a fixed timeframe, say “the next three weeks,” you need to take timing into account. A good behavioral model will look at the concentration of activity, the breath of engagement, and it will decay activities at the appropriate rate.

Infer’s New Behavior Scoring Predicts Imminent Buyers with Unprecedented Accuracy

Press Release: New Relic Boosts Win Rates by Using Infer to Model Nearly 10 Million Monthly Marketing Automation Signals and Uncover Prospects Who Will Convert within Three Weeks

Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced the general availability of its behavior scoring solution, which helps sales and marketing teams predict which prospects will convert in the next three weeks. Infer is the first company to extensively mine the full spectrum of detailed activity data that is summarized in marketing automation platforms, and use advanced machine learning and predictive analytics to produce highly accurate behavior scores. Already delivering results for several rapidly growing businesses like AdRoll, Chef and New Relic, Infer has generated over 30 million behavior scores for New Relic alone by modeling 47 million activity records.