Infer Partners with HubSpot to Bring Predictive to Inbound Marketing

Press Release: Infer’s Pre-Built Integration Helps Marketers More Quickly and Easily Target Top Prospects

Infer Inc. today announced a new connector for HubSpot (NYSE: HUBS) that feeds predictive scores into the inbound marketing platform for better targeting and segmenting. Infer helps businesses predict and prioritize their highest potential prospects using advanced data science and external buying signals. Many fast-growing organizations such as BlazeMeter, Virool and HubSpot itself use Infer Scores inside HubSpot software to infuse their marketing campaigns with valuable insights about leads and contacts.

“The new integration makes it easier than ever for HubSpot customers to pull accurate predictive scores from Infer right into the software they use every day,” said Megan Keaney Anderson, director of product marketing at HubSpot. “As a result, our customers can hone in on their very best prospects and know which to send immediately to sales, and which to nurture with targeted email journeys, content, offers or campaigns.”

Concur and New Relic Speaking About Predictive at SiriusDecisions

We’re looking forward to SiriusDecisions Summit in Nashville next week. It’s speed dating for B2B Marketers!

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If you’re one of the 2,000 folks planning to attend, stop by our booth. You can get a demo or schedule time to meet with an Infer Exec. We’d also be happy to make an introduction to one of the many Infer customers who will be attending.

On Tuesday there are two case studies featuring Infer Customers.

How Concur Filters the Noise with Predictive
When: Tuesday, May 12, 2:45 – 3:30 PM
Where: Ryman Studio JK
Why: Greg has lots of experience with predictive analytics applications and can help you see around corners. He also has some really compelling new performance metrics to share.

Greg Forrest - Concur

Infer is Hiring · Lead Designer

Primary Responsibilities

Infer is revolutionizing B2B sales and marketing by helping companies of all sizes re-imagine who they operate based upon data. Our predictive scoring solution is being used by some of the fastest growing companies on the planet, including AdRoll, Optimizely, New Relic, Tableau, and Zendesk.

We are looking for a talented, experienced designer with the passion to join a high growth, dynamic company. The ideal candidate will be able to execute on the full range of marketing deliverables, manage the creative pipeline, and develop a team of junior design talent and outside contractors. 

Infer Named a “Cool Vendor” by Gartner

Predictive Leader Powers Smarter Sales and Marketing by Pinpointing Buying Signals

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Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced it has been included in Gartner Inc.’s list of “Cool Vendors” in the “Cool Vendors in Tech Go-to-Market, 2015[i]” report. Vendors selected for this report are considered innovative, impactful and intriguing in providing applications that optimize technology marketing, sales or channel management.

The Behavioral Scoring Test

Every B2B marketer wants to do a better job of identifying which prospects are in-market and ready to buy, and which are just kicking tires. While there are a lot of vendors who say they’ve got behavioral scoring figured out, the degree of accuracy and coverage can vary widely. If you can avoid scores that sales doesn’t trust and instead find an approach that predicts winners at a very high rate, you’ll reach hero status in your organization. Below are four questions to help you evaluate behavioral modeling techniques:

1. Does the model tell you when prospects will buy?
Many behavioral models simply add points for different activities, but in order to know if someone is likely convert in a fixed timeframe, say “the next three weeks,” you need to take timing into account. A good behavioral model will look at the concentration of activity, the breath of engagement, and it will decay activities at the appropriate rate.

Infer’s New Behavior Scoring Predicts Imminent Buyers with Unprecedented Accuracy

Press Release: New Relic Boosts Win Rates by Using Infer to Model Nearly 10 Million Monthly Marketing Automation Signals and Uncover Prospects Who Will Convert within Three Weeks

Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced the general availability of its behavior scoring solution, which helps sales and marketing teams predict which prospects will convert in the next three weeks. Infer is the first company to extensively mine the full spectrum of detailed activity data that is summarized in marketing automation platforms, and use advanced machine learning and predictive analytics to produce highly accurate behavior scores. Already delivering results for several rapidly growing businesses like AdRoll, Chef and New Relic, Infer has generated over 30 million behavior scores for New Relic alone by modeling 47 million activity records.

Marketing Nation: Are You Ready for Predictive?

It’s that time again. Marketers’ heads are spinning as they soak in new ideas and MarTech innovations at all types of industry events this spring – from Eloqua’s Modern Marketing Experience and Marketo’s Marketing Nation Summit this month, to the SiriusDecisions Summit coming up in Nashville next month.

If you’re one of the 6,000 folks planning to attend the Marketo Summit in San Francisco, stop by our booth. You can get a demo or schedule time to meet with an Infer Exec. We’ve got a meeting room so if you’d like to connect with Vik, Jim, Jamie, Rishi, or Mike, come by the booth and we’ll get it set up. You can also contact us in advance to arrange a time.

Marketo Expo Map - Infer

New Relic and Optimizely Speaking About Predictive at Marketo Summit Next Week

We’re looking forward to bringing together two of our most forward thinking customers –  Ash Alhashim and Baxter Denney. In this session, they’ll share how they’ve combined fit and behavioral scoring to accurately pinpoint exactly which prospects they should invest their time, energy, and campaign dollars into. Ash and Baxter will detail real-world playbooks that any marketing or sales ops team can employ. If you’re one of the 6,000 folks planning to attend the Marketo Summit in San Francisco you won’t want to miss it!

Best of Both Worlds - Marketo Session

When: Tuesday, April 14, 3:00 – 3:50pm
Where: Room 3022, Moscone Center West, 747 Howard St, San Francisco

Take a Listen to “Moneyball for Marketing”

This week our CRO, Jim Herbold, got a chance to sit down with B2B marketing thought leader, Glenn Gow, for his popular Moneyball for Marketing podcast.

Jim Herbold

Jim and Glenn talked about all things predictive – including marketing use cases for predictive intelligence, real world success stories, and four B2B barriers to predictive analytics adoption that are rapidly disappearing. Check out this excerpt from their lively discussion…

Glenn: Tell us an example of what companies are doing in the real world and how they’re taking advantage of predictive analytics.

Jim: Well, there’s an easy example I can speak to. I was the first customer of this company Infer when I worked at Box. When I was running sales at Box, I had the luxurious challenge of dealing with very large lead flows. We had a freemium aspect to the business. We also had a very vibrant free trial aspect to allowing people to get into our service pretty quickly. So, very large flows and leads, we’re talking tens of thousands and I could never afford to apply a lead qualifier to plow through all of those leads systematically over time. I needed a way to find the proverbial needle in a haystack and I started working with Infer.