Press Release: Infer’s Pre-Built Integration Helps Marketers More Quickly and Easily Target Top Prospects
Infer Inc. today announced a new connector for HubSpot (NYSE: HUBS) that feeds predictive scores into the inbound marketing platform for better targeting and segmenting. Infer helps businesses predict and prioritize their highest potential prospects using advanced data science and external buying signals. Many fast-growing organizations such as BlazeMeter, Virool and HubSpot itself use Infer Scores inside HubSpot software to infuse their marketing campaigns with valuable insights about leads and contacts.
“The new integration makes it easier than ever for HubSpot customers to pull accurate predictive scores from Infer right into the software they use every day,” said Megan Keaney Anderson, director of product marketing at HubSpot. “As a result, our customers can hone in on their very best prospects and know which to send immediately to sales, and which to nurture with targeted email journeys, content, offers or campaigns.”