This article was originally published on the AdRoll Blog by Sean Zinsmeister, Senior Director of Product Marketing at Infer.
Part 1 – Amplifying Your Customer Platform with B2B Retargeting
Part 2 – Infusing Predictive Insights into ABM Prospecting
During my B2B marketing career, I’ve noticed one universal truth time and time again. Very few companies want to be first in the pool when it comes to adopting an emerging technology. Given this environment, I’m passionate about customer marketing campaigns—they’re a vital part of the marketing mix for Software as a Service (SaaS) businesses like Infer.
We’re always looking for new ways to shed light on the growing community of innovators who use our predictive intelligence to supercharge their sales and marketing technology stacks. That’s where account-based marketing (ABM) and AdRoll’s retargeting platform come in. My favorite use case for AdRoll is building trust for new technologies like ours by amplifying real-world proof of customer success via online channels. I love getting new voices out there and helping to grow the predictive category by driving awareness of their winning strategies.