This week, we’re joined by Justin Norris, Solutions Architect at Perkuto to talk about how his experience with hundreds of Marketo-based sales and marketing stacks has given him a unique perspective on sales automation, lead routing, and architecting solutions that string together many technologies and systems to do awesome things. Justin also chats with the hosts about his thoughts on B2B advertising and why ABM is making outbound cool again.
This week, we’re joined by Jeff Canada, Global Marketing Operations Manager at Quantcast to talk about the greatest challenges to the modern marketer: personalization, localization, the death of the newsletter and more!
We are so excited to bring you a new episode of Stack & Flow with our latest guest, Adrian Chang. He is the Director of Customer Programs at Oracle Eloqua, where he has worked for nearly ten years, and is a marketing automation pro. Obviously no stranger to the ever-evolving world of martech, Adrian helps the hosts break down this year’s Gartner Hype Cycle for Digital Marketing and Advertising, including why companies are investing more in technologies that will help marketers deliver the best of the brand with customer data. He also shares how to get started with machine learning, and what trends will be big in 2017.
G2Crowd is disrupting the traditional analyst quadrants. The online B2B software review company has built an impressive community made up of over 100,000 crowdsourced reviews from real-life users, then turns those thousands of data points into trend reports, a la Gartner and Forrester. In this episode of Stack & Flow, G2’s Chief Marketing Officer, Adrienne Weissman, shares her thoughts on how consumer review sites have helped to shape the B2B software buyer’s expectations, what the relatively young company is doing to drum up demand generation, and why good project management helps align their sales and marketing team for better ideation and execution.
Infer’s Glance Sales Intelligence application for Salesforce now includes Account-Based Behavior Scoring so you can see in real-time the individuals within each account who are interested in your offerings. This addition to the Infer Glance package brings the power of the industry’s first predictive account-based behavior score directly to your front line reps to further enable them to:
- Identify and target accounts with surging interest
- Customize outreach to provide the most relevant content
- Measure ABM campaign engagement directly within CRM
Press Release: New Integration Marks Significant Expansion of Infer’s Open Ecosystem, with Over a Dozen Pre-Built Connectors
Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. With this integration, Infer now supports all of the major customer relationship management (CRM) and marketing automation (MA) platforms, and offers more connectors than any vendor in its industry. By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies.
Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales, Salesforce CRM, Marketo, Oracle AppCloud, Pardot, HubSpot and Google Analytics. It also pushes out data signals, predictions, profile segments and other useful insights to sales management and engagement applications – including AdRoll, LeanData and Velocify – in order to orchestrate a variety of go-to-market workflows across automation platforms. Finally, Infer delivers its predictive intelligence to analytics systems like Microsoft Power BI, InsightSquared and Tableau to drive transparency through next-generation sales and marketing management reporting. Infer’s predictive platform can also seamlessly connect with any other system via open REST application programming interfaces (APIs).
We’re excited to share all of our newest product features and updates for our October 2016 release in greater detail below:
New Infer Platform Interface
The new Infer Platform Interface is now live at https://app.infer.com/ for all current customers. In order to better streamline the user experience across all of our products, our core offerings are now available together under a single unified experience, including Profile Management, Behavior / Fit Models, and Predictive Lead Generation (Net-New). We’ve also enhanced many of these products by providing additional data and insights in the solution, such as:
We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is:
- Accelerating your top of funnel efforts
- Adding pipeline through your ABM campaigns
- Refocusing your reps’ efforts on your best prospects
This new package includes 24 new and updated reports which cover Accounts, Contacts, Leads and Opportunity data in Salesforce. These reports are customized for both predictive Fit scoring models as well as Behavior scoring models.
How do I use it?
- Create ABM Dashboards to identify your best Accounts and measure their pipeline velocity
- Customize Dashboards over objects such as Leads, Contacts, Accounts or Opportunities to see the ROI of predictive scoring on your business
How do I get started?
- All current Infer customers with the latest version of the Salesforce.com scoring package are eligible to install this new reporting package
- Contact your Account Manager today for assistance with installing and customizing these reports
Not a Customer?
- Contact email@example.com today to get started with Infer
Going into 2015, experts agree that predictive analytics will provide differentiation to companies in increasingly competitive markets. Now that these tools are readily available to businesses of all sizes, salespeople and marketers need to make the leap from being simply data-driven to being fully predictive-driven. So, where are you on this path?
As any organization grows, it naturally progresses towards greater data sophistication, which increases the efficiency at which you can operate. In sales and marketing, we typically see five levels of customer relationship management (CRM) and marketing automation (MA) maturity, and at each stage customer insight grows and automation increases:
Press Release: Infer’s predictive intelligence platform harnesses the power of Salesforce Analytics Cloud to give business users accurate, forward-looking sales and marketing insight on any device
Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced it has joined the Salesforce Analytics Cloud ecosystem. Infer helps businesses predict and prioritize the highest potential sales and marketing prospects by using advanced data science and external signals from the web. Many fast-growing companies – including AdRoll, Box, New Relic, Optimizely and Xactly – already use Infer Scores inside of their Salesforce Dashboards to unlock revenue. Salesforce Analytics Cloud now empowers Infer’s customers with a whole new level of insight across the sales and marketing funnel.