Stack & Flow: The Inspiration Behind Our New Sales & Marketing Technology Podcast


Today, we are excited to announce that we are launching our very own podcast series called Stack & Flow. Hosted by Infer’s Sean Zinsmeister and EventHero’s John Wall, the podcast is designed to be a platform for up and coming thought leaders to share how they’re solving technology and data challenges in modern businesses. With the sales and marketing automation landscape being reimagined everyday, we aim to provide listeners with tangible insights that will enable them to implement innovative programs, tactics and best practices to fuel go-to-market success in real-world scenarios.

Each episode will discuss key news stories and events in the sales and marketing technology space, and feature interviews with the top practitioners, strategists and influencers who are helping to shape a vision for the sales and marketing technology stack of tomorrow.

Infer’s Top 25 Predictive Sales & Marketing Innovators (INFOGRAPHIC)

One of the best parts of Dreamforce is getting to meet so many pros who are changing how their companies do business and engage customers. This year’s event was a great reminder of all the passion for sales and marketing innovation that exists within the Infer community of folks who we have the pleasure of growing with and working alongside everyday. These innovators are helping to build and align their businesses using predictive intelligence, and many of them joined us at our booth to share how they leverage Infer. They talked about how they’ve reinvented the way their companies identify and target their best prospects to increase conversion rates, boost average deal size, optimize marketing spend, and more.

When we decided to celebrate the Top Predictive Sales and Marketing Innovators, it was hard to narrow it down to just 25. However, the following group of Infer customers are truly leading the pack when it comes to predictive sales and marketing. Each of these predictive practitioners has their own unique story of how they’re driving real and tangible value across their businesses, and they share a spirit of innovation and dedication to building data-driven sales and marketing organizations.

How Host Analytics Operationalizes Intelligent Workflows With Predictive Analytics

Host Analytics Blog

Over the years we’ve had the tremendous opportunity to work with some of the best companies in the world that are helping to shape the future of predictive for sales and marketing. One such business is veteran customer Host Analytics, who has achieved amazing business results over the years by leveraging predictive intelligence in their sales and marketing stack.

With the entire company focused on MQLs as a leading indicator of whether it will hit its revenue targets, the Host Analytics marketing team needed a better way to evaluate and prioritize good leads. This included reducing spend on marketing channels that deliver bad leads and gaining real-time insight into how marketing programs are performing. On the sales side, the team couldn’t risk spreading itself too thin by calling every lead that exhibited any type of interest.

Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community

Press Release: Company Doubles Customer Base and Expands Leadership Bench by Adding Pete Westenhiser as Vice President of Salesinfographic-header

Infer Inc., a leading provider of predictive technologies that help companies win more customers, today announced significant growth across the business, including doubling its customer base year-over-year and increasing average deal size (ACV) by 50 percent in its most recent quarter. In addition, the company announced a 41 percent increase in bookings quarter-over-quarter, marking the highest bookings achieved to date in the company’s history. This continued expansion underscores the accelerating market demand for artificial intelligence and for Infer’s solutions, as well as the consistent success Infer customers experience from infusing predictive insights into their own growth strategies across sales and marketing.

“The increasing speed of our sales cycles indicates that we’re on the precipice of mass adoption for artificial intelligence and predictive solutions. Businesses are increasingly recognizing the huge opportunity and very low risk of  leveraging accurate, actionable insights to convert more customers faster than ever before,” said Vik Singh, co-founder and CEO of Infer. “Our strong business and customer results — including consistent growth in deal sizes and customers — reflect Infer’s continued commitment to creating the most scalable and advanced products, and ensuring customer success across the board.”

#GoPredictive with Infer at Dreamforce 2016


We’re officially kicking off the countdown to Dreamforce 2016!  With over 2,000 sessions to choose from over four days that span industries, specialties, and roles, there’s truly something for everyone. We’re looking forward to connecting with many of you there, so we’ve put together a list of where you can find us at the big event. See you in San Francisco!

Visit our Booths, #2104 & #2212. Drop by one of our two booths located in Moscone South, where you can meet the Infer team (we’ll be wearing the green Infer t-shirts below!), chat with some of our best and brightest customers, or get a demo of our predictive solutions like Predictive Scoring or Profile Management. You can also pre-schedule a demo here.

How Belly Aligned Marketing and Sales to Build a Successful Inbound Sales Organization

This article was originally published on MarTech Review by Infer customer Lauren Licata, Vice President of Marketing at Belly.

Lessons on How Belly Retooled its MarTech Systems and Processes to Increase Leads by 125% and Close Rates by 30%

Belly quote, lauren licata

Belly is a high-growth company based in Chicago. It was founded in 2011 as a technology company focused on enhancing customer loyalty for small and medium-sized businesses, like coffee shops, retailers and dry cleaners. Belly has helped over 10,000 businesses serve loyalty rewards programs to about 8 million consumers with its iPad and mobile-based solutions. It’s a “two-sided” network that serves both businesses and consumers (those businesses’ Members).

Belly landed its initial customers with outside sales and “feet on the street.” By 2014, Belly had gained a significant market presence, and shifted from a dominant outside sales team to a dominant inside sales team. We de-emphasized cold calls, and invested heavily in Web-based leads for this transition. We found that customer acquisition costs were 30% lower with inside sales than outside sales, and that inside sales were more willing to properly use CRM (Salesforce), giving Marketing more control. However, the shift to inside sales required that we retool our marketing and sales systems to optimize the sales process.

Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing


At Infer, we’re fortunate to work with forward-looking marketers around the world. As more companies join the predictive revolution, we love sharing their great success stories — and marketing automation innovator Act-On is no exception. To support its focus on the mid-market CMO, the company’s marketing team adopted Infer Predictive Scoring and gained a better understanding of how closely each lead fits Act-On’s ideal customer profile.

In a recent conversation with Act-On CMO, Kevin Bobowski, he discussed why his team adopted predictive, how it has changed their workflows, and several benefits that they’ve realized in just their first year of using Infer.

Druva Chooses Infer to Predict Highest Potential Prospects

We’re always happy to welcome another customer to the Infer family. Like many of our customers, Druva has grown rapidly in recent years and needed a better way to evaluate and prioritize good prospects for personalized follow up. The company chose Infer Predictive Scoring to take the guesswork out of the equation and better predict its highest converting leads.


In a recent conversation Melissa Davies — who is in the process of implementing Infer Predictive Scoring at Druva — shared her adoption tips learned from building successful predictive programs over the years, why she chose Infer, and her goals for predictive at Druva.

How Marketing Helped Social Tables Increase Leads and Revenue 400+%

This article was originally published on MarTech Review by Infer customer Ray Miller, Senior Marketing Operations Manager at Social Tables.

Lessons from Using a Smorgasbord of Approaches including Content Marketing, Social Marketing, Lead Generation, and Predictive Analytics


Social Tables is a high-growth company based in Washington, DC. It was founded in 2011 as a cloud-based event management software platform. Social Tables has helped venues and event planners work more collaboratively and efficiently together to plan over 1,000,000 events to date.

With our free mobile applications and 14-day free trial on our Website, we had figured out a way to consistently generate about 1400 leads per month. The Business Development team would pursue most of these leads, but they were often not great. They could be international leads (in markets we do not support), or leads from smaller event planners or venues where the transaction would be too small to justify an extensive sales effort.

In this blog, we will be sharing details about how we increased leads from 1400 to over 6000 per month, and then how we started managing those leads for maximum efficiency and impact. We used a number of techniques and technologies to achieve this, including:

  • Whitepapers and new mobile applications on the content side;
  • Facebook and Twitter advertising;
  • Deep analyses with Excel’s Stat Pack to assess the value of different types of leads;
  • Lead scoring and management with Infer (predictive analytics), Velocify (lead operations), Pardot, and Salesforce;
  • A full Marketing Technology stack for improved operations, including C3 Metrics; and
  • An online (aka, “low-touch”) sales model for smaller leads.

This blog is most relevant to B-to-B marketers, especially within high-growth companies.