Marketo Summit is upon us yet again, and we’re geared up for a fantastic week of networking, learning, and connecting with thousands of data-driven marketers about the power that predictive can have on their businesses.
We are excited to showcase Infer’s latest updates at our booth this year, including the latest release of our Profile Management platform, which includes new self-service capabilities that gives marketers and salespeople more transparency and control over their data, and enables them to conduct more targeted, high-value outreach to buyers.
Stop by booth #706 for a demo, or schedule time to meet with an Infer exec.
We’ll also be chatting with the folks at InsightSquared about the benefits of predictive-driven ABM:
What: How to Build an Account-Based Marketing Strategy Using Predictive
The two hottest topics in marketing – predictive and account-based marketing – aren’t on parallel paths, they’re on convergent paths. This presentation will cover valuable tips for using predictive models with not only inbound marketing, but ABM programs as well. Learn how predictive enables personalization at scale by helping you “right size” your marketing effort to the very best accounts. InsightSquared, a rapidly growing business intelligence powerhouse out of Boston, is a data-driven company that has deployed predictive best practices across its organization to make day-to-day work easier and smarter. Infer and InsightSquared experts will share new ways to align your sales and marketing efforts for maximum revenue impact through:
- Filtering and prioritization of inbound leads
- Deploying effective account-based selling and marketing strategies
- Optimizing marketing campaign efficacy
- Monitoring lead behavior to supercharge nurture programs
- Tracking and forecasting key metrics via sophisticated dashboards
When: Thursday, May 12, 9:30am
Where: Room 318