#GoPredictive with Infer at Dreamforce 2016

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We’re officially kicking off the countdown to Dreamforce 2016!  With over 2,000 sessions to choose from over four days that span industries, specialties, and roles, there’s truly something for everyone. We’re looking forward to connecting with many of you there, so we’ve put together a list of where you can find us at the big event. See you in San Francisco!

Visit our Booths, #2104 & #2212. Drop by one of our two booths located in Moscone South, where you can meet the Infer team (we’ll be wearing the green Infer t-shirts below!), chat with some of our best and brightest customers, or get a demo of our predictive solutions like Predictive Scoring or Profile Management. You can also pre-schedule a demo here.

Join Infer at Marketo Summit 2016

Marketo Summit is upon us yet again, and we’re geared up for a fantastic week of networking, learning, and connecting with thousands of data-driven marketers about the power that predictive can have on their businesses.

We are excited to showcase Infer’s latest updates at our booth this year, including the latest release of our Profile Management platform, which includes new self-service capabilities that gives marketers and salespeople more transparency and control over their data, and enables them to conduct more targeted, high-value outreach to buyers.

Stop by booth #706 for a demo, or schedule time to meet with an Infer exec.

We’ll also be chatting with the folks at InsightSquared about the benefits of predictive-driven ABM:

What: How to Build an Account-Based Marketing Strategy Using Predictive

The two hottest topics in marketing – predictive and account-based marketing – aren’t on parallel paths, they’re on convergent paths. This presentation will cover valuable tips for using predictive models with not only inbound marketing, but ABM programs as well. Learn how predictive enables personalization at scale by helping you “right size” your marketing effort to the very best accounts. InsightSquared, a rapidly growing business intelligence powerhouse out of Boston, is a data-driven company that has deployed predictive best practices across its organization to make day-to-day work easier and smarter. Infer and InsightSquared experts will share new ways to align your sales and marketing efforts for maximum revenue impact through:

  • Filtering and prioritization of inbound leads
  • Deploying effective account-based selling and marketing strategies
  • Optimizing marketing campaign efficacy
  • Monitoring lead behavior to supercharge nurture programs
  • Tracking and forecasting key metrics via sophisticated dashboards

When: Thursday, May 12, 9:30am

Where: Room 318

marketo summit 2016

#InferClock Campaign

ClockDreamforce has become a huge event and we’re always looking for new ways to stand out. We’ve had a lot of fun with our shoe campaign, but thought we’d try something different this year.

We came across this clocks and thought it’d be a great conversation starter on the show floor. What is it? I’ll give you a couple clues:

  • The clock calibrates itself
  • Its hand would be in the same position whether you are in Tokyo, Paris or New York
  • There aren’t very many of these clocks in the world today (and most of them are in the MOMA)
  • The concept is very new and very very old at the same time
  • Four year olds are often able to solve this riddle faster than adults

The answer… It’s a Seasonal Clock

At Dreamforce we’re going to give away 50 of them, one every hour.

Dreamforce ’15

Arguably one of the hottest cloud events of the year is quickly approaching, and like many folks we’re gearing up for another exciting Dreamforce in San Francisco this month.

Want to book some time to connect?

Mike Cabot Mike Cabot – VP of Sales @ Infer – Mike heads up Sales at Infer where he joined over three years ago as the first employee (non-founder). Want to learn how Infer leverages predictive internally, hear some customer stories, or just talk shop? Book a time.
Jamie Grenney Jamie Grenney – VP of Marketing @ Infer – Jamie started as employee number 140 at Salesforce. After 11 years there he jumped to Infer and heads up the marketing team. Want to talk about our product roadmap or marketing strategy? Book a time.
SeanZ Sean Zinsmeister – Product Marketing @ Infer – former customer and now Director of Product Marketing @ Infer – Interested in learning how Infer’s customers using predictive intelligence? Get an inside look at predictive playbooks with Sean. Book a time.
Andrew Angus Andrew Angus – Demand Gen Marketing @ Infer – Hands on strategy to help generate more leads and tips on implementing predictive to get more out of our SDR team. Book a time.

Where to find us? 

Infer #df15

Find Your Secret Sales Development Weapon

Sales development reps and managers know how tough it can be to drive a quality pipeline without the right tools. That’s why BrightTALK is hosting a group of innovative sales development leaders to have a roundtable discussion on the newest solutions that effectively accelerate sales and help companies get ahead of their competition.

sales development

Check out the panel webinar later this week and hear what our very own director of sales development, David Dulany, along with Ralph Barsi of Achievers, Andrew McGuire of Zendesk and Sean Kester of SalesLoft have to say about the latest and greatest sales development tools on the market today.

Concur and New Relic Speaking About Predictive at SiriusDecisions

We’re looking forward to SiriusDecisions Summit in Nashville next week. It’s speed dating for B2B Marketers!

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If you’re one of the 2,000 folks planning to attend, stop by our booth. You can get a demo or schedule time to meet with an Infer Exec. We’d also be happy to make an introduction to one of the many Infer customers who will be attending.

On Tuesday there are two case studies featuring Infer Customers.

How Concur Filters the Noise with Predictive
When: Tuesday, May 12, 2:45 – 3:30 PM
Where: Ryman Studio JK
Why: Greg has lots of experience with predictive analytics applications and can help you see around corners. He also has some really compelling new performance metrics to share.

Greg Forrest - Concur

Marketing Nation: Are You Ready for Predictive?

It’s that time again. Marketers’ heads are spinning as they soak in new ideas and MarTech innovations at all types of industry events this spring – from Eloqua’s Modern Marketing Experience and Marketo’s Marketing Nation Summit this month, to the SiriusDecisions Summit coming up in Nashville next month.

If you’re one of the 6,000 folks planning to attend the Marketo Summit in San Francisco, stop by our booth. You can get a demo or schedule time to meet with an Infer Exec. We’ve got a meeting room so if you’d like to connect with Vik, Jim, Jamie, Rishi, or Mike, come by the booth and we’ll get it set up. You can also contact us in advance to arrange a time.

Marketo Expo Map - Infer

New Relic and Optimizely Speaking About Predictive at Marketo Summit Next Week

We’re looking forward to bringing together two of our most forward thinking customers –  Ash Alhashim and Baxter Denney. In this session, they’ll share how they’ve combined fit and behavioral scoring to accurately pinpoint exactly which prospects they should invest their time, energy, and campaign dollars into. Ash and Baxter will detail real-world playbooks that any marketing or sales ops team can employ. If you’re one of the 6,000 folks planning to attend the Marketo Summit in San Francisco you won’t want to miss it!

Best of Both Worlds - Marketo Session

When: Tuesday, April 14, 3:00 – 3:50pm
Where: Room 3022, Moscone Center West, 747 Howard St, San Francisco

Predictive Will Be Abuzz at SXSW

Predictive is well on its way to becoming one of the hottest technologies of 2015, so it’s not surprising the topic will be featured at one of the biggest tech conferences of the year – the SXSW Interactive Festival, which kicks off this Friday. On Saturday, we’ll be facilitating a session titled “All Signs Point to Yes – Predictive is Here.”

SXSW Predictive

The panel will be moderated by Ryan Sarver, formerly an early Twitter employee and now a Redpoint Ventures partner who’s making big bets on intelligent applications in the B2B and B2C space. He’ll lead a discussion with our own Vik Singh, as well as Jonathan Foley, vice president of science at Gild, and Karl Rumelhart, vice president of products at Gainsight, about how predictive is making its way into every part of the enterprise.

Upcoming Events – Infer Spring ‘15 Tour

With demand for predictive intelligence taking off, Infer has planned a full line-up of event sponsorships, speaking engagements, and networking dinners. If you’re going to be attending any of these events, let us know. We’d love to connect and introduce you to other members of the Infer community.

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2015-02-23_09-19-08 DWA Marketing’s DB8 on Predictive Analytics in MarketingThursday, February 26, 6pm PT, San Francisco. During a panel moderated by Bloomberg West anchor Cory Johnson, industry technologists and experienced marketers – including Infer’s head of marketing, Jamie Grenney – will participate in an open debate about the true ins and outs of predictive analytics.
SXSW SXSW InteractiveSaturday, March 14, 11am CT, Austin. Infer’s co-founder and CEO Vik Singh will lead a panel titled “All Signs Point to Yes – Predictive is Here” with other predictive pioneers Jonathan Foley, vice president of science at Gild, and Karl Rumelhart, vice president of products at Gainsight.
Oracle Modern Marketing ExperienceWednesday, April 1, 2:30pm PT, Las Vegas. Infer’s chief revenue officer, Jim Herbold, and Chris Bondhus, Director of Demand Gen at Brightcove, will discuss how predictive is helping marketers analyze more data and drive down customer acquisition costs.
2015-02-23_09-21-12 The Marketing Nation SummitApril 13-15, San Francisco. Speakers Baxter Denney, director of marketing operations at New Relic, and Ash Alhashim, director of sales and marketing development at Optimizely, will join Jamie Grenney of Infer to share personal insights about using fit and behavioral signals to pinpoint which prospects are worthy of your time, energy, and campaign dollars.
2015-02-23_09-26-55 SiriusDecisions Summit – May 12-14, Nashville. Xactly’s chief marketing officer, Scott Broomfield, will detail how the company leverages predictive intelligence to achieve lift for both inbound and outbound sales. In a second case study session, Greg Forrest, director of marketing operations at Concur, will share tips on how to introduce predictive to your sales team and measure success.
2015-02-23_10-01-35 Gainsight PulseMay 12-13, San Francisco. Infer will sponsor a booth where attendees can learn how predictive drives remarkable business results at every stage in the customer funnel.

We’ll also be hosting exclusive dinners and parties in top cities such as San Francisco, Boston, Seattle, Austin… If we are coming to your city, let us know!