Predictive scoring is all the rage amongst data-driven marketers, but how do you know which vendor is best? If you want to hit a home run for your B2B company, it’s time to educate yourself on what exactly predictive lead scoring is, and how you can choose the right partner to help you hit it out of the park.
Wednesday, September 24, 10:30 – 11:30am PT
The presentation will cover:
- The difference between predictive and traditional lead scoring
- Key questions to ask when evaluating predictive vendors
- Pitfalls to avoid when selecting a predictive lead scoring partner
- Real-world predictive lead scoring success stories and use cases