This interview was originally published on TechSeen by Sean Zinsmeister, Vice President of Product Marketing at Infer.
While Artificial Intelligence was one topic that was covered ad nauseam in 2016, Infer, a predictive sales and marketing platform predicts that technology is going to evolve even faster from here on out. And this also bears an impact on martech solutions as organizations strive towards better accuracy, targeting, performance and engagement.
Sean Zinsmeister, VP, Product Marketing, Infer in an exclusive interview with Techseen discusses the growth of modern sales and marketing technology and how AI is all set to make a mark in 2017 too.
Techseen: While some predict mass unemployment or all-out war between humans and artificial intelligence, others foresee a less bleak future. What’s your take?
Zinsmeister: I think Google CEO Sundar Pichai had the best analogy, that AI is the new mobile. Given the saturation of smartphones and mobile apps, it would be insane not to include mobile in your digital strategy, whether for product development or go-to-market. Companies need to start thinking the same way about AI, and little by little add predictive and prescriptive analytics into workflows to increase the quality and productivity of everyday work.
With any new technological innovation, there is always some vocational disruption, but the upside is that AI has the ability to remove redundant tasks, increase productivity, and improve overall quality of work. It’s less about the removal of jobs and rather the evolution of jobs.
For example, sales and marketing professionals are overwhelmed with the amount of data they are faced with everyday. Sales reps need to know who to sell to, and marketers need to know who to market to, but there’s no way to employ enough humans to accurately answer these questions. AI helps companies automatically sift through troves of data to make sure they are picking winners and spending time in the right places.