Press Release: New capability delivers at-a-glance sales intelligence to inform more personalized and effective prospect conversations
Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, today announced a new sales and account intelligence application called Infer Glance. This solution reveals key prospect attributes and analytics from Infer’s predictive models directly within a company’s CRM or marketing automation interface, giving businesses the most complete view of each contact or account. Customers like AdRoll, AppDynamics, Bitly, Druva and Nitro are already leveraging these at-a-glance insights to tailor messaging and campaigns, fuel customer engagement and increase revenue.
Infer builds statistically accurate fit and behavior models that analyze thousands of internal and external data signals to produce predictive account, contact and lead scores. Infer Glance summarizes these predictions, as well as top signals behind each score — providing sales reps with valuable account intelligence about a prospect’s business model, what technologies they use, their website engagement and other details — in one convenient place. This transparency builds trust in the scores and enables sales and marketing to align around a common definition of good leads. Further, the rich view of prospects gives reps the insight they need to pre-plan meaningful conversation points that directly target a customer’s pain points.