Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities

Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem

Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. The latest improvements to Infer Glance, a sales and account intelligence application, as well as Infer’s new predictive behavior scoring for Salesforce Pardot, reflect the company’s strategy to continue deepening integrations with other enterprise systems. Infer’s open architecture makes it easy for sales reps and marketers to infuse predictive intelligence into their decision-making in order to close deals more quickly.

The significant product improvements we’ve made in 2016 reflect how we’re helping businesses reimagine automation through data science,” said Vik Singh, CEO and co-founder of Infer. “The market for AI solutions is rapidly expanding, and Infer fuels predictive adoption by serving as a guide that intelligently and continuously identifies revenue whitespace in a company’s funnel. In just a few years, I’m confident that every modern enterprise with a CRM system will also be leveraging predictive analytics and AI to supercharge its revenue growth.”

Infer Glance Sales Intelligence Powers More Productive Conversations

Infer’s Year in Review: Goodbye 2016, Hello 2017! (INFOGRAPHIC)

As we move into 2017, we can’t help but take a moment to reflect on everything that our team has accomplished this past year. We’ve released new products, hired new leadership team members, sponsored some incredible industry events, broken company records and so much more.

Here’s a hearty thank you to all of the folks who have not only helped us reach these milestones, but made the journey fun along the way. To our employees, customers and partners — thank you for making the Infer community a vibrant, educational and exceptional group to be a part of. We look forward to exciting new things to come in 2017!

Infer Year-in-review 2016

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Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Press Release: New Integration Marks Significant Expansion of Infer’s Open Ecosystem, with Over a Dozen Pre-Built Connectors

Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. With this integration, Infer now supports all of the major customer relationship management (CRM) and marketing automation (MA) platforms, and offers more connectors than any vendor in its industry. By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies.

Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales, Salesforce CRM, Marketo, Oracle AppCloud, Pardot, HubSpot and Google Analytics. It also pushes out data signals, predictions, profile segments and other useful insights to sales management and engagement applications – including AdRoll, LeanData and Velocify – in order to orchestrate a variety of go-to-market workflows across automation platforms. Finally, Infer delivers its predictive intelligence to analytics systems like Microsoft Power BI, InsightSquared and Tableau to drive transparency through next-generation sales and marketing management reporting. Infer’s predictive platform can also seamlessly connect with any other system via open REST application programming interfaces (APIs).

Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community

Press Release: Company Doubles Customer Base and Expands Leadership Bench by Adding Pete Westenhiser as Vice President of Salesinfographic-header

Infer Inc., a leading provider of predictive technologies that help companies win more customers, today announced significant growth across the business, including doubling its customer base year-over-year and increasing average deal size (ACV) by 50 percent in its most recent quarter. In addition, the company announced a 41 percent increase in bookings quarter-over-quarter, marking the highest bookings achieved to date in the company’s history. This continued expansion underscores the accelerating market demand for artificial intelligence and for Infer’s solutions, as well as the consistent success Infer customers experience from infusing predictive insights into their own growth strategies across sales and marketing.

“The increasing speed of our sales cycles indicates that we’re on the precipice of mass adoption for artificial intelligence and predictive solutions. Businesses are increasingly recognizing the huge opportunity and very low risk of  leveraging accurate, actionable insights to convert more customers faster than ever before,” said Vik Singh, co-founder and CEO of Infer. “Our strong business and customer results — including consistent growth in deal sizes and customers — reflect Infer’s continued commitment to creating the most scalable and advanced products, and ensuring customer success across the board.”

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence

Infer Inc., a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. Designed to deliver deeper insight into the untapped revenue opportunities within a business’ existing pipeline, Infer’s rich reports help sales and marketing leaders easily find deals that will close quickly. The package combines Infer’s valuable predictions, buyer signals and scores in meaningful, detailed data visualizations.

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Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs

We believe that predictive intelligence serves as the brain of the sales and marketing stack. As such, we partner with technologies all across the stack to make sure it’s easy for our customers to fully power any workflow with predictive for maximum business impact. Today, we’re happy to share that Infer has officially joined the Oracle Marketing AppCloud and Terminus ABM Cloud ecosystems — extending upon our long-term collaboration with companies like Salesforce, Marketo and others.

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The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale. Our integration with Terminus lets marketers measure the quality of their ABM programs in real-time, enabling them to quickly fine-tune messaging and channels for maximum effectiveness and efficiency.

Infer Launches Industry’s First Predictive Account-Based Behavior Scoring

Press Release: Innovative Companies like AppDynamics, Druva and PayScale Use Infer’s Game-Changing Account Engagement Insights to Bolster ABM Programs

Infer Inc., a leading provider of predictive technologies that help companies win more customers, today launched the industry’s most advanced account behavior scoring offering, which helps companies accelerate revenue generation by supercharging their account-based marketing (ABM) programs. Building on Infer’s pioneering lead behavior and account fit scoring models, the company’s new Account-Based Behavior Scoring allows marketing teams to laser-focus their campaigns on the business-to-business (B2B) deals that are most likely to close quickly.

“Our research shows that while ABM adoption has grown explosively in recent months, companies are struggling to understand which of their top accounts are in the market at any given time. CRM applications can aggregate account-level sales activity, but they do not reveal buying signals or marketing engagement in a clear, actionable way,” said Tom Scearce, senior analyst, demand generation at TOPO. “Infer’s new Account-Based Behavior Scoring uses predictive analytics to help B2B companies identify marketing-qualified accounts that both look and act like ideal buyers.”

ABBS - Scoring Matrix

Infer Named a 2016 CRM Market Rising Star

2016 CRM Market Rising Star

Infer is honored to be named a 2016 CRM Market Rising Star! The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. You can read the full write-up on Infer here, or below.

Infer Scores Now Available in Marketo Sales Insights

We’re excited to share that Infer Scores are now integrated with Marketo Sales Insights to give more reps visibility into their best-fit prospects so they can close deals faster. This Marketo view can be fully integrated within Salesforce records, where it displays Infer Scores as easy-to-understand stars and flames to help sales reps to more quickly identify and prioritize the leads that are most likely to convert.

Once Infer is configured with your Marketo instance, any administrator can edit the standard setup for Sales Insights. Infer’s scoring options appear in the drop-down menu of possible scoring fields for configuring this view into Marketo. Customers like Druva are already using the integration to help them predict their highest potential prospects

Melissa Davies for Infer

New Relic Wins 2016 Demand Program of the Year

It’s always exciting when one of the outstanding predictive innovators in the Infer customer community is recognized for their forward-looking approach. We are thrilled to congratulate Baxter Denny, Isaac Wyatt and the New Relic team on winning a SiriusDecisions 2016 Demand Program of the Year Award. This impressive achievement celebrates their success using predictive analytics over the past four years to create demand for New Relic’s software analytics products.

New Relic Predictive Marketing Success