Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales
Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. Infer’s behavior scoring helps companies dramatically increase the impact of their sales and marketing programs by prioritizing business-to-business deals that are most likely to close quickly, and by continuously optimizing campaign effectiveness and pipeline velocity. After proven success with early customers, Infer is rolling out its updated behavior scoring solution for any company that uses the Oracle Eloqua marketing automation system.
Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing
Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, today announced a Predictive Ad Targeting Platform that helps businesses target their highest-potential accounts and fuel deeper engagement. A new Infer partnership with account-based marketing (ABM) platform Terminus extends the power of predictive analytics to business-to-business advertising. Through this and other partnerships, Infer’s open platform delivers predictive advertising solutions that increase a company’s marketing return-on-investment by leveraging data science to optimize campaigns, targeting and budgets.
Rather than take a spray-and-pray approach or focus only on known accounts, Infer helps companies accurately pinpoint which accounts or leads are most likely to engage with a given campaign, and then leverage this intelligence for greater advertising impact. Infer goes beyond just adding predictive scores into the mix of bidding signals for ad targeting. The company’s platform builds profiles that can encompass both scores and external signals, such as the prospect’s intent or whether their company offers a freemium product.
“Predictive scoring and profiling technologies add tremendous value when it comes to sales and marketing workflows for account or lead prioritization, inbound marketing and demand generation, so it’s a natural extension to bring these advanced techniques into your advertising strategies,” said Vik Singh, co-founder and CEO of Infer. “The most successful approaches are those that combine proven, best-of-breed platforms, as opposed to force fitting a one-size-fits-all solution that applies predictive to both advertising and automation. They are two different sides of the coin, each deserving dedicated focus and depth to do proper justice and to achieve significant gains in marketing and sales. That’s why we developed an open architecture that intelligently feeds our insights into your stack to make CRM, marketing automation and adtech systems all infinitely smarter.”
Building Data-Rich Profiles for Hyper-Segmentation
The Infer Profile Management Platform first combines data that’s trapped in companies’ internal systems with thousands of proprietary third-party signals. It also pulls in valuable buyer intent signals from marketing automation platforms, advertising systems and other data vendors to proactively identify new ‘interested’ accounts to target. Infer intelligently matches, merges, interprets and filters all of these data points so that go-to-market teams can create data-rich, descriptive prospect profiles using a broader range of customer attributes than ever before. Through thoughtful hyper-segmentation of these high-potential profiles, companies can greatly improve effectiveness and efficiency in a variety of sales and marketing programs.
Hyper-Targeting ABM Campaigns for Greater Impact
Infer connects with leading advertising systems to share these carefully defined profiles, and orchestrate whichever actions a company wants to perform on them. For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. “Infer’s open architecture makes it simple to take your account-based marketing strategy to the next level,” said Eric Spett, CEO at Terminus. “Companies can pull their ideal customer profiles from Infer into our platform, and effortlessly bring predictive into daily workflows that provide critical ‘air-cover’ for ABM campaigns, and result in faster progressions through every stage of the marketing and sales cycle.”
Measuring Campaign Results through Predictive Scoring
Coming full circle, Infer’s Predictive Ad Targeting Platform can leverage the company’s statistically accurate fit and behavior scoring models for greater predictive power, a deeper level of segmentation, and more insightful campaign measurement. Infer Predictive Scoring helps marketers measure the quality of the leads they are reaching, make course corrections as needed, and ensure that their messaging and channels are effectively aligned with the company’s target profiles.
“Infer’s profiling and scoring technologies, in tandem with ad platforms like AdRoll and Terminus, help us easily employ predictive targeting,” said Alex Acker, senior manager of marketing and insights at Nitro. “By working smarter in this way, we’re able to boost engagement at the top of our funnel, and get a whole lot more for every advertising dollar.”
Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective.
Founded in 2010, Infer delivers a predictive sales and marketing platform that helps companies win more customers. It leverages proven data science to rapidly model the untapped customer profile data sitting in an enterprise, along with thousands of signals from the web, and help drive a company’s growth strategy through valuable predictive workflows. Customers include over 120 high growth companies and large enterprises like AdRoll, Atlassian, Cloudera, Concur, New Relic, Tableau, Xactly and Zendesk. Headquartered in Mountain View, California, Infer is funded by leading investors, including Redpoint Ventures, Andreessen Horowitz, Social+Capital Partnership, Sutter Hill Ventures and Nexus Venture Partners.
Read about Infer’s new partnership on the Infer blog
Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive
Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, today announced new predictive demand generation capabilities that help businesses grow up-market by targeting high-quality profiles of net-new prospects. Infer’s Net-New Builder extends the first-of-its-kind Infer Profile Management platform, which the company launched last November and is now generally available for all companies.
“The biggest hurdle to an effective account-based marketing strategy isn’t just getting more prospects, it’s bringing the new leads into day-to-day sales and marketing activities in ways that actually deliver results. Most of today’s demand generation vendors sell you a list – perhaps with predictive scores if you’re lucky – and then just walk away,” said Vik Singh, co-founder and CEO of Infer. “Infer, on the other hand, provides an open architecture that has helped over 120 businesses operationalize proven, structured workflows by infusing predictive intelligence into their sales and marketing systems. Our latest capabilities extend this unrivaled customer success by bringing Infer’s unique profiling concept to the task of net-new lead generation.”
The new demand generation capabilities released today leverage Infer’s novel profiling approach to build on the net-new offering the company launched last summer with partners like InsideView. Infer Profile Management combines data that’s trapped in companies’ internal systems with thousands of proprietary external signals. It intelligently matches, merges, interprets and filters all of these data points to create actionable intelligence in the form of data-rich, descriptive prospect profiles. Since its beta launch four months ago, dozens of customers have built over 2,750 profile combinations on the platform.
Infer Inc., a leading provider of predictive technologies that help companies win more customers, today announced a 500 percent jump in existing customer spend over the past quarter. Much of this growth was driven by adoption of the new Infer Prospect Management Platform, launched in November 2015. In addition, last quarter the company closed its highest ever increase in new annual recurring revenue (ARR).
Over the past year, Infer grew its community to well over 100 paying customers, closing new annual contracts with companies like Act-On, Belly, Intacct, Looker and Pandora. The company also continues to increase contract values with its long-term customers, and computed nearly 300 million predictions last quarter – representing a 150 percent quarter-over-quarter increase. Infer customers consistently report stellar results as they operationalize predictive sales and marketing. For example, Concur recently won CRM Magazine’s “Market Elite” award for its use of Infer to triple lead conversions.
“As a result of our hyper-focus on customer success, we’ve built up significant tribal wisdom around how to build useful predictive applications powered by our scores, and how to make those applications sticky via seamless integrations with existing workflows,” said Vik Singh, co-founder and CEO of Infer. “Year after year our customers have proven the value of predictive by leveraging our applications to drive clear ROI – leading to our high logo retention rate and increases in upsell dollars.”
Amplifying the Value of Predictive Marketing and Sales
Last quarter, Infer launched the first-ever AI-powered prospect management platform. Infer Prospect Management adds value to predictive scoring by allowing companies to combine all of their buying signals into data-rich, descriptive and actionable profiles. This unique approach delivers key prospect information at-a-glance in order to help sales and marketing teams deliver more personalized engagement and a better customer experience.
“The great thing about Infer is that it’s so much more than just predictive scoring. With prospect management, the platform becomes even more actionable – we’ll never go back to the old-school lead volume mindset,” said Trevor Lynn, chief marketing officer at Social Tables. “Infer Prospect Management has completely opened our eyes to our highest-converting profiles, so that now we can be more strategic about where we put our marketing dollars in order to perfect our program and channel mix. As a result, we’ve been able to increase average deal sizes by over 10% and increase our volume of new qualified opportunities by 25%.”
Infer continues to add new data partnerships and integrations to its portfolio. Last year, Infer signed new deals with a number of firmographic, technographic, and intent data vendors. In addition, sales analytics application InsightSquared and top sales acceleration and advertising tools are integrating with the Infer platform. Finally, the company maintains pre-built connectors for Salesforce, Eloqua, Marketo, Pardot, and now HubSpot.
Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers. It leverages proven data science to rapidly model the untapped data sitting in enterprises, along with thousands of signals from the web. Customers include several large enterprises and numerous high growth companies like AdRoll, Atlassian, Cloudera, Concur, New Relic, Tableau, Xactly and Zendesk. Headquartered in Mountain View, California, Infer is funded by leading investors, including Redpoint Ventures, Andreessen Horowitz, Social+Capital Partnership, Sutter Hill Ventures and Nexus Venture Partners.
Learn about the company’s latest momentum on the Infer blog
Press Release: New Predictive Analytics Visualizations Deliver Actionable Insight into a Company’s Lead Generation Programs, Marketing Campaigns, and Sales Pipeline
Infer Inc., a leading provider of predictive technologies that help companies win more customers, andInsightSquared, the top-rated sales performance analytics company, today announced a strategic partnership. Together the companies will deliver new dashboards that visualize key predictive insights to help business-to-business marketers make the leap from being simply data-driven to being fully predictive-driven.
Many companies have only murky visibility into their sales pipeline, and can’t measure marketing campaign performance until it’s too late to make adjustments. With Infer’s statistically accurate customer conversion predictions visualized in several of InsightSquared’s most popular reports, businesses can better monitor the health of their sales and marketing operations. Marketers can use these reports to determine how well their demand generation programs are fueling growth, while sales teams can use them to better align effort to impact through continuous lead management.
Press Release: New Predictive Technology Delivers Intelligent Recommendations to Bring Unprecedented Precision to Sales and Marketing Decisions
Infer Inc., a leading provider of predictive technologies that help companies win more customers, today announced its launch of the first predictive prospect management platform for sales and marketing teams. Infer Prospect Management helps companies develop ideal customer profiles and expansion opportunities that unlock value with prospects and customers. The platform leverages artificial intelligence (AI) to make recommendations and trigger actions that help move prospects from one step in their customer journey to the next.
Sales development reps and managers know how tough it can be to drive a quality pipeline without the right tools. That’s why BrightTALK is hosting a group of innovative sales development leaders to have a roundtable discussion on the newest solutions that effectively accelerate sales and help companies get ahead of their competition.
Check out the panel webinar later this week and hear what our very own director of sales development, David Dulany, along with Ralph Barsi of Achievers, Andrew McGuire of Zendesk and Sean Kester of SalesLoft have to say about the latest and greatest sales development tools on the market today.
Press Release: Forward-Looking Businesses Use Infer’s Predictive-Driven Approach to Identify Account Target Lists
Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced the general availability of its account scoring solution. While some companies struggle to sift through huge volumes of incoming leads, others depend on outbound sales and account-based marketing to drive growth. These businesses can use Infer’s new service to source more opportunities by ranking cold accounts based on their fit for the product and their revenue potential – even before making contact with prospects.
“When it comes to predictive scoring, we help companies build the right model or set of models to support their business objectives,” said Vik Singh, co-founder and CEO of Infer. “Infer’s account scoring is yet another way we’re leveraging our experience across a large customer base to help sales and marketing teams find pipeline opportunities with pinpoint precision.”
Press Release: New Relic Boosts Win Rates by Using Infer to Model Nearly 10 Million Monthly Marketing Automation Signals and Uncover Prospects Who Will Convert within Three Weeks
Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced the general availability of its behavior scoring solution, which helps sales and marketing teams predict which prospects will convert in the next three weeks. Infer is the first company to extensively mine the full spectrum of detailed activity data that is summarized in marketing automation platforms, and use advanced machine learning and predictive analytics to produce highly accurate behavior scores. Already delivering results for several rapidly growing businesses like AdRoll, Chef and New Relic, Infer has generated over 30 million behavior scores for New Relic alone by modeling 47 million activity records.
Press Release: Companies Like Brightcove, Atlassian and Optimizely Leverage Infer Models to Predict Winning Customers across Multiple Regions, Products and Industries
Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced that businesses such as Brightcove, Atlassian and Optimizely have used Infer’s “Lenses” solution to successfully accelerate expansion into new geographies, industries and products. Infer Lenses extrapolate market-specific predictive scores from existing Infer models, providing a faster and more accurate way for a company to identify top prospects in new markets.
“We’ve worked with countless companies from early stage to IPO and beyond, and have seen how they’ve expanded into new markets to grow their business,” said Vik Singh, co-founder and CEO at Infer. “With Infer Lenses, we leverage all of a company’s great learnings from other markets and tune their predictive scores so they are useful and actionable for a new region or industry, even if there’s no customer data there yet. This unique service is a huge breakthrough in helping companies scale, and it’s something Infer uniquely provides.”