Predictive Leader Infer Increases Upsell Revenue 5X Quarter-over-Quarter

Press Release: Accelerated Adoption of Predictive Technology Fuels Rising Customer Investments

Infer Inc., a leading provider of predictive technologies that help companies win more customers, today announced a 500 percent jump in existing customer spend over the past quarter. Much of this growth was driven by adoption of the new Infer Prospect Management Platform, launched in November 2015. In addition, last quarter the company closed its highest ever increase in new annual recurring revenue (ARR).
infer-momentumOver the past year, Infer grew its community to well over 100 paying customers, closing new annual contracts with companies like Act-On, Belly, Intacct, Looker and Pandora. The company also continues to increase contract values with its long-term customers, and computed nearly 300 million predictions last quarter – representing a 150 percent quarter-over-quarter increase. Infer customers consistently report stellar results as they operationalize predictive sales and marketing. For example, Concur recently won CRM Magazine’s “Market Elite” award for its use of Infer to triple lead conversions.

“As a result of our hyper-focus on customer success, we’ve built up significant tribal wisdom around how to build useful predictive applications powered by our scores, and how to make those applications sticky via seamless integrations with existing workflows,” said Vik Singh, co-founder and CEO of Infer. “Year after year our customers have proven the value of predictive by leveraging our applications to drive clear ROI – leading to our high logo retention rate and increases in upsell dollars.”

Amplifying the Value of Predictive Marketing and Sales

Last quarter, Infer launched the first-ever AI-powered prospect management platform. Infer Prospect Management adds value to predictive scoring by allowing companies to combine all of their buying signals into data-rich, descriptive and actionable profiles. This unique approach delivers key prospect information at-a-glance in order to help sales and marketing teams deliver more personalized engagement and a better customer experience.

Infer Profile Builder

“The great thing about Infer is that it’s so much more than just predictive scoring. With prospect management, the platform becomes even more actionable – we’ll never go back to the old-school lead volume mindset,” said Trevor Lynn, chief marketing officer at Social Tables. “Infer Prospect Management has completely opened our eyes to our highest-converting profiles, so that now we can be more strategic about where we put our marketing dollars in order to perfect our program and channel mix. As a result, we’ve been able to increase average deal sizes by over 10% and increase our volume of new qualified opportunities by 25%.”

Infer also augmented its core predictive technology with several new capabilities in 2015, including net new lead generation, account scoring, behavior scoring and market expansion offerings. Infer is now the highest rated predictive vendor on G2 Crowd for B2B Predictive Analytics and Account-Based Marketing solutions, with more positive verified online customer reviews than any other technology in the space.

Extending the Infer Partner Ecosystem

Infer continues to add new data partnerships and integrations to its portfolio. Last year, Infer signed new deals with a number of firmographic, technographic, and intent data vendors. In addition, sales analytics application InsightSquared and top sales acceleration and advertising tools are integrating with the Infer platform. Finally, the company maintains pre-built connectors for Salesforce, Eloqua, Marketo, Pardot, and now HubSpot.

About Infer

Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers. It leverages proven data science to rapidly model the untapped data sitting in enterprises, along with thousands of signals from the web. Customers include several large enterprises and numerous high growth companies like AdRoll, Atlassian, Cloudera, Concur, New Relic, Tableau, Xactly and Zendesk. Headquartered in Mountain View, California, Infer is funded by leading investors, including Redpoint Ventures, Andreessen Horowitz, Social+Capital Partnership, Sutter Hill Ventures and Nexus Venture Partners.

Additional Resources

Infer and InsightSquared Announce Strategic Partnership to Bring Beautiful Reporting to Predictive Marketing and Sales


Press Release: New Predictive Analytics Visualizations Deliver Actionable Insight into a Company’s Lead Generation Programs, Marketing Campaigns, and Sales Pipeline

Infer Inc., a leading provider of predictive technologies that help companies win more customers, and InsightSquared, the top-rated sales performance analytics company, today announced a strategic partnership. Together the companies will deliver new dashboards that visualize key predictive insights to help business-to-business marketers make the leap from being simply data-driven to being fully predictive-driven.

Many companies have only murky visibility into their sales pipeline, and can’t measure marketing campaign performance until it’s too late to make adjustments. With Infer’s statistically accurate customer conversion predictions visualized in several of InsightSquared’s most popular reports, businesses can better monitor the health of their sales and marketing operations. Marketers can use these reports to determine how well their demand generation programs are fueling growth, while sales teams can use them to better align effort to impact through continuous lead management.

Infer Launches AI-Powered Prospect Management Platform that Guides Employees and Improves the Customer Experience

Press Release: New Predictive Technology Delivers Intelligent Recommendations to Bring Unprecedented Precision to Sales and Marketing Decisions

Infer Inc., a leading provider of predictive technologies that help companies win more customers, today announced its launch of the first predictive prospect management platform for sales and marketing teams. Infer Prospect Management helps companies develop ideal customer profiles and expansion opportunities that unlock value with prospects and customers. The platform leverages artificial intelligence (AI) to make recommendations and trigger actions that help move prospects from one step in their customer journey to the next.

Prospect Management Includes

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Infer’s New Behavior Scoring Predicts Imminent Buyers with Unprecedented Accuracy

Press Release: New Relic Boosts Win Rates by Using Infer to Model Nearly 10 Million Monthly Marketing Automation Signals and Uncover Prospects Who Will Convert within Three Weeks

Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced the general availability of its behavior scoring solution, which helps sales and marketing teams predict which prospects will convert in the next three weeks. Infer is the first company to extensively mine the full spectrum of detailed activity data that is summarized in marketing automation platforms, and use advanced machine learning and predictive analytics to produce highly accurate behavior scores. Already delivering results for several rapidly growing businesses like AdRoll, Chef and New Relic, Infer has generated over 30 million behavior scores for New Relic alone by modeling 47 million activity records.

Infer Helps Leading B2B Companies Accelerate Expansion into New Markets Using Predictive Analytics

Press Release: Companies Like Brightcove, Atlassian and Optimizely Leverage Infer Models to Predict Winning Customers across Multiple Regions, Products and Industries

Moon progression- lens update

Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced that businesses such as Brightcove, Atlassian and Optimizely have used Infer’s “Lenses” solution to successfully accelerate expansion into new geographies, industries and products. Infer Lenses extrapolate market-specific predictive scores from existing Infer models, providing a faster and more accurate way for a company to identify top prospects in new markets.

“We’ve worked with countless companies from early stage to IPO and beyond, and have seen how they’ve expanded into new markets to grow their business,” said Vik Singh, co-founder and CEO at Infer. “With Infer Lenses, we leverage all of a company’s great learnings from other markets and tune their predictive scores so they are useful and actionable for a new region or industry, even if there’s no customer data there yet. This unique service is a huge breakthrough in helping companies scale, and it’s something Infer uniquely provides.”

Infer Raises $25 Million to Fuel Leadership in Predictive Intelligence

Press Release: Series B Funding from Redpoint Ventures Will Help Infer Meet Exploding Demand for Predictive Marketing and Sales

Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced a $25 million Series B funding round led by inside investor Redpoint Ventures, bringing the company’s total financing to $35 million. Infer will use the funds to aggressively accelerate its mission of bringing predictive analytics to all types of sales and marketing organizations. Since the company’s launch just eighteen months ago, it has signed an impressive roster of enterprise customers – including AdRoll, Cloudera, New Relic, Optimizely, SurveyMonkey, Xactly and Zenefits – and grown revenue bookings 150 percent quarter over quarter.

Infer - Model Overview

“We’ve sparked a data revolution that goes way beyond lead scoring. Our predictive platform is helping enterprises achieve the same consumer-grade data intelligence as companies like Google and Amazon, and delivering big wins for our customers — like 4X conversion rates and 3X deal sizes,” said Vik Singh, co-founder and CEO of Infer. “Given our growth and leadership in the market, we were very fortunate to receive considerable VC interest from both outside and inside investors. We couldn’t be happier to further align Infer with a great partner like Redpoint so we can help every company out there drive its next phase of growth.”

Infer Joins New Salesforce Analytics Cloud Ecosystem to Advance Predictive-First Sales and Marketing Intelligence

Press Release: Infer’s predictive intelligence platform harnesses the power of Salesforce Analytics Cloud to give business users accurate, forward-looking sales and marketing insight on any device

Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced it has joined the Salesforce Analytics Cloud ecosystem. Infer helps businesses predict and prioritize the highest potential sales and marketing prospects by using advanced data science and external signals from the web. Many fast-growing companies – including AdRoll, Box, New Relic, Optimizely and Xactly – already use Infer Scores inside of their Salesforce Dashboards to unlock revenue. Salesforce Analytics Cloud now empowers Infer’s customers with a whole new level of insight across the sales and marketing funnel.

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Jim Herbold Joins Infer as Chief Revenue Officer

Press Release: Predictive Pioneer Adds Former Box Sales Executive to Drive Hyper-Growth

Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced the addition of former Box executive Jim Herbold as its chief revenue officer. Herbold brings deep enterprise sales expertise from his time as Box’s executive vice president of sales, where he grew the company’s revenue from under $1 million to well over $100 million in annual recurring revenue. Strengthening Infer’s executive bench, Herbold will help lead the company through its next stage of explosive growth.