Press Release: Forward-Looking Businesses Use Infer’s Predictive-Driven Approach to Identify Account Target Lists
Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced the general availability of its account scoring solution. While some companies struggle to sift through huge volumes of incoming leads, others depend on outbound sales and account-based marketing to drive growth. These businesses can use Infer’s new service to source more opportunities by ranking cold accounts based on their fit for the product and their revenue potential – even before making contact with prospects.
“When it comes to predictive scoring, we help companies build the right model or set of models to support their business objectives,” said Vik Singh, co-founder and CEO of Infer. “Infer’s account scoring is yet another way we’re leveraging our experience across a large customer base to help sales and marketing teams find pipeline opportunities with pinpoint precision.”