Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales

Infer Predictive Behavior Scoring for Oracle Eloqua


Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. Infer’s behavior scoring helps companies dramatically increase the impact of their sales and marketing programs by prioritizing business-to-business deals that are most likely to close quickly, and by continuously optimizing campaign effectiveness and pipeline velocity. After proven success with early customers, Infer is rolling out its updated behavior scoring solution for any company that uses the Oracle Eloqua marketing automation system.

Predictive Leader Infer Increases Upsell Revenue 5X Quarter-over-Quarter

Press Release: Accelerated Adoption of Predictive Technology Fuels Rising Customer Investments

Infer Inc., a leading provider of predictive technologies that help companies win more customers, today announced a 500 percent jump in existing customer spend over the past quarter. Much of this growth was driven by adoption of the new Infer Prospect Management Platform, launched in November 2015. In addition, last quarter the company closed its highest ever increase in new annual recurring revenue (ARR).
infer-momentumOver the past year, Infer grew its community to well over 100 paying customers, closing new annual contracts with companies like Act-On, Belly, Intacct, Looker and Pandora. The company also continues to increase contract values with its long-term customers, and computed nearly 300 million predictions last quarter – representing a 150 percent quarter-over-quarter increase. Infer customers consistently report stellar results as they operationalize predictive sales and marketing. For example, Concur recently won CRM Magazine’s “Market Elite” award for its use of Infer to triple lead conversions.

“As a result of our hyper-focus on customer success, we’ve built up significant tribal wisdom around how to build useful predictive applications powered by our scores, and how to make those applications sticky via seamless integrations with existing workflows,” said Vik Singh, co-founder and CEO of Infer. “Year after year our customers have proven the value of predictive by leveraging our applications to drive clear ROI – leading to our high logo retention rate and increases in upsell dollars.”

Amplifying the Value of Predictive Marketing and Sales

Last quarter, Infer launched the first-ever AI-powered prospect management platform. Infer Prospect Management adds value to predictive scoring by allowing companies to combine all of their buying signals into data-rich, descriptive and actionable profiles. This unique approach delivers key prospect information at-a-glance in order to help sales and marketing teams deliver more personalized engagement and a better customer experience.

Infer Profile Builder

“The great thing about Infer is that it’s so much more than just predictive scoring. With prospect management, the platform becomes even more actionable – we’ll never go back to the old-school lead volume mindset,” said Trevor Lynn, chief marketing officer at Social Tables. “Infer Prospect Management has completely opened our eyes to our highest-converting profiles, so that now we can be more strategic about where we put our marketing dollars in order to perfect our program and channel mix. As a result, we’ve been able to increase average deal sizes by over 10% and increase our volume of new qualified opportunities by 25%.”

Infer also augmented its core predictive technology with several new capabilities in 2015, including net new lead generation, account scoring, behavior scoring and market expansion offerings. Infer is now the highest rated predictive vendor on G2 Crowd for B2B Predictive Analytics and Account-Based Marketing solutions, with more positive verified online customer reviews than any other technology in the space.

Extending the Infer Partner Ecosystem

Infer continues to add new data partnerships and integrations to its portfolio. Last year, Infer signed new deals with a number of firmographic, technographic, and intent data vendors. In addition, sales analytics application InsightSquared and top sales acceleration and advertising tools are integrating with the Infer platform. Finally, the company maintains pre-built connectors for Salesforce, Eloqua, Marketo, Pardot, and now HubSpot.

About Infer

Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers. It leverages proven data science to rapidly model the untapped data sitting in enterprises, along with thousands of signals from the web. Customers include several large enterprises and numerous high growth companies like AdRoll, Atlassian, Cloudera, Concur, New Relic, Tableau, Xactly and Zendesk. Headquartered in Mountain View, California, Infer is funded by leading investors, including Redpoint Ventures, Andreessen Horowitz, Social+Capital Partnership, Sutter Hill Ventures and Nexus Venture Partners.

Additional Resources

Infer and InsightSquared Announce Strategic Partnership to Bring Beautiful Reporting to Predictive Marketing and Sales

Press Release: New Predictive Analytics Visualizations Deliver Actionable Insight into a Company’s Lead Generation Programs, Marketing Campaigns, and Sales Pipeline

Infer Inc., a leading provider of predictive technologies that help companies win more customers, and InsightSquared, the top-rated sales performance analytics company, today announced a strategic partnership. Together the companies will deliver new dashboards that visualize key predictive insights to help business-to-business marketers make the leap from being simply data-driven to being fully predictive-driven.

Many companies have only murky visibility into their sales pipeline, and can’t measure marketing campaign performance until it’s too late to make adjustments. With Infer’s statistically accurate customer conversion predictions visualized in several of InsightSquared’s most popular reports, businesses can better monitor the health of their sales and marketing operations. Marketers can use these reports to determine how well their demand generation programs are fueling growth, while sales teams can use them to better align effort to impact through continuous lead management.

Infer Launches AI-Powered Prospect Management Platform that Guides Employees and Improves the Customer Experience

Press Release: New Predictive Technology Delivers Intelligent Recommendations to Bring Unprecedented Precision to Sales and Marketing Decisions

Infer Inc., a leading provider of predictive technologies that help companies win more customers, today announced its launch of the first predictive prospect management platform for sales and marketing teams. Infer Prospect Management helps companies develop ideal customer profiles and expansion opportunities that unlock value with prospects and customers. The platform leverages artificial intelligence (AI) to make recommendations and trigger actions that help move prospects from one step in their customer journey to the next.

Prospect Management Includes

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sales development

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Infer’s New Behavior Scoring Predicts Imminent Buyers with Unprecedented Accuracy

Press Release: New Relic Boosts Win Rates by Using Infer to Model Nearly 10 Million Monthly Marketing Automation Signals and Uncover Prospects Who Will Convert within Three Weeks

Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced the general availability of its behavior scoring solution, which helps sales and marketing teams predict which prospects will convert in the next three weeks. Infer is the first company to extensively mine the full spectrum of detailed activity data that is summarized in marketing automation platforms, and use advanced machine learning and predictive analytics to produce highly accurate behavior scores. Already delivering results for several rapidly growing businesses like AdRoll, Chef and New Relic, Infer has generated over 30 million behavior scores for New Relic alone by modeling 47 million activity records.

Infer Helps Leading B2B Companies Accelerate Expansion into New Markets Using Predictive Analytics

Press Release: Companies Like Brightcove, Atlassian and Optimizely Leverage Infer Models to Predict Winning Customers across Multiple Regions, Products and Industries

Moon progression- lens update

Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced that businesses such as Brightcove, Atlassian and Optimizely have used Infer’s “Lenses” solution to successfully accelerate expansion into new geographies, industries and products. Infer Lenses extrapolate market-specific predictive scores from existing Infer models, providing a faster and more accurate way for a company to identify top prospects in new markets.

“We’ve worked with countless companies from early stage to IPO and beyond, and have seen how they’ve expanded into new markets to grow their business,” said Vik Singh, co-founder and CEO at Infer. “With Infer Lenses, we leverage all of a company’s great learnings from other markets and tune their predictive scores so they are useful and actionable for a new region or industry, even if there’s no customer data there yet. This unique service is a huge breakthrough in helping companies scale, and it’s something Infer uniquely provides.”