Press Release: New Integration Marks Significant Expansion of Infer’s Open Ecosystem, with Over a Dozen Pre-Built Connectors
Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. With this integration, Infer now supports all of the major customer relationship management (CRM) and marketing automation (MA) platforms, and offers more connectors than any vendor in its industry. By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies.
Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales, Salesforce CRM, Marketo, Oracle AppCloud, Pardot, HubSpot and Google Analytics. It also pushes out data signals, predictions, profile segments and other useful insights to sales management and engagement applications – including AdRoll, LeanData and Velocify – in order to orchestrate a variety of go-to-market workflows across automation platforms. Finally, Infer delivers its predictive intelligence to analytics systems like Microsoft Power BI, InsightSquared and Tableau to drive transparency through next-generation sales and marketing management reporting. Infer’s predictive platform can also seamlessly connect with any other system via open REST application programming interfaces (APIs).