Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive
Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, today announced new predictive demand generation capabilities that help businesses grow up-market by targeting high-quality profiles of net-new prospects. Infer’s Net-New Builder extends the first-of-its-kind Infer Profile Management platform, which the company launched last November and is now generally available for all companies.
“The biggest hurdle to an effective account-based marketing strategy isn’t just getting more prospects, it’s bringing the new leads into day-to-day sales and marketing activities in ways that actually deliver results. Most of today’s demand generation vendors sell you a list – perhaps with predictive scores if you’re lucky – and then just walk away,” said Vik Singh, co-founder and CEO of Infer. “Infer, on the other hand, provides an open architecture that has helped over 120 businesses operationalize proven, structured workflows by infusing predictive intelligence into their sales and marketing systems. Our latest capabilities extend this unrivaled customer success by bringing Infer’s unique profiling concept to the task of net-new lead generation.”
The new demand generation capabilities released today leverage Infer’s novel profiling approach to build on the net-new offering the company launched last summer with partners like InsideView. Infer Profile Management combines data that’s trapped in companies’ internal systems with thousands of proprietary external signals. It intelligently matches, merges, interprets and filters all of these data points to create actionable intelligence in the form of data-rich, descriptive prospect profiles. Since its beta launch four months ago, dozens of customers have built over 2,750 profile combinations on the platform.