Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Press Release: New Integration Marks Significant Expansion of Infer’s Open Ecosystem, with Over a Dozen Pre-Built Connectors

Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. With this integration, Infer now supports all of the major customer relationship management (CRM) and marketing automation (MA) platforms, and offers more connectors than any vendor in its industry. By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies.

Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales, Salesforce CRM, Marketo, Oracle AppCloud, Pardot, HubSpot and Google Analytics. It also pushes out data signals, predictions, profile segments and other useful insights to sales management and engagement applications – including AdRoll, LeanData and Velocify – in order to orchestrate a variety of go-to-market workflows across automation platforms. Finally, Infer delivers its predictive intelligence to analytics systems like Microsoft Power BI, InsightSquared and Tableau to drive transparency through next-generation sales and marketing management reporting. Infer’s predictive platform can also seamlessly connect with any other system via open REST application programming interfaces (APIs).

Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community

Press Release: Company Doubles Customer Base and Expands Leadership Bench by Adding Pete Westenhiser as Vice President of Salesinfographic-header

Infer Inc., a leading provider of predictive technologies that help companies win more customers, today announced significant growth across the business, including doubling its customer base year-over-year and increasing average deal size (ACV) by 50 percent in its most recent quarter. In addition, the company announced a 41 percent increase in bookings quarter-over-quarter, marking the highest bookings achieved to date in the company’s history. This continued expansion underscores the accelerating market demand for artificial intelligence and for Infer’s solutions, as well as the consistent success Infer customers experience from infusing predictive insights into their own growth strategies across sales and marketing.

“The increasing speed of our sales cycles indicates that we’re on the precipice of mass adoption for artificial intelligence and predictive solutions. Businesses are increasingly recognizing the huge opportunity and very low risk of  leveraging accurate, actionable insights to convert more customers faster than ever before,” said Vik Singh, co-founder and CEO of Infer. “Our strong business and customer results — including consistent growth in deal sizes and customers — reflect Infer’s continued commitment to creating the most scalable and advanced products, and ensuring customer success across the board.”

Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs

We believe that predictive intelligence serves as the brain of the sales and marketing stack. As such, we partner with technologies all across the stack to make sure it’s easy for our customers to fully power any workflow with predictive for maximum business impact. Today, we’re happy to share that Infer has officially joined the Oracle Marketing AppCloud and Terminus ABM Cloud ecosystems — extending upon our long-term collaboration with companies like Salesforce, Marketo and others.

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The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale. Our integration with Terminus lets marketers measure the quality of their ABM programs in real-time, enabling them to quickly fine-tune messaging and channels for maximum effectiveness and efficiency.

Infer Scores Now Available in Marketo Sales Insights

We’re excited to share that Infer Scores are now integrated with Marketo Sales Insights to give more reps visibility into their best-fit prospects so they can close deals faster. This Marketo view can be fully integrated within Salesforce records, where it displays Infer Scores as easy-to-understand stars and flames to help sales reps to more quickly identify and prioritize the leads that are most likely to convert.

Once Infer is configured with your Marketo instance, any administrator can edit the standard setup for Sales Insights. Infer’s scoring options appear in the drop-down menu of possible scoring fields for configuring this view into Marketo. Customers like Druva are already using the integration to help them predict their highest potential prospects

Melissa Davies for Infer

Infer’s Automated Form Monitor for Marketing Operations

Infer’s Automated Form Monitor, which is a simple WordPress plugin, helps marketing operations teams periodically test their site forms to ensure they’re operating properly.

How to Use Infer’s Automated Form Monitor Plugin

If you’re unfamiliar with installing and activating WordPress plugins, please see this post in the WordPress Codex.

After installing and activating the automated form monitor plugin, you will see an Admin Menu option called Form Monitor (see left screenshot). To begin monitoring your site forms, click the Form Monitor option, then follow these next steps:

 

  1. Download this CSV template.
  2. Double click the .zip file, and open the CSV file in your preferred spreadsheet or text editor (Excel, Numbers, Google Sheets, TextEdit, etc.).
  3. You will see a number of columns in the CSV file. Create and fill out one row for each form you want to monitor.

Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More

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Since releasing Infer Profile Management to general availability in March, we’ve been hard at work collecting and implementing our customers’ post-launch feedback into the latest release of the platform. We’re excited to share all of our newest product features and updates in greater detail below.

Account-Based Marketo Activity Profiles

We’re deepening our integration with Marketo to extend users the ability to build data-rich, account-based profiles using their Marketo Activity behavioral data.