Platform Updates: New Salesforce Reporting Package, Nested Subqueries in Profile Management, Raw Marketo Signals, Short Fields for Profiles, and More

Predictive Marketing Platform Updates August 2016

We’re excited to share all of our newest product features and updates in greater detail below for our August 2016 release:

New Salesforce Reporting Package

Our new Salesforce reporting package adds 24 new reports across Leads, Accounts, Contacts and Opportunities to help monitor performance of your Infer Fit and Behavior models directly within Salesforce. Reports in this package include:

  • Opportunity Velocity Reports
  • Campaign Performance Reports
  • Account to Closed Won Reports

Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More

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Since releasing Infer Profile Management to general availability in March, we’ve been hard at work collecting and implementing our customers’ post-launch feedback into the latest release of the platform. We’re excited to share all of our newest product features and updates in greater detail below.

Account-Based Marketo Activity Profiles

We’re deepening our integration with Marketo to extend users the ability to build data-rich, account-based profiles using their Marketo Activity behavioral data.