Earlier this month, we co-hosted a webinar with the great folks at Yesware that was all about how to eliminate activity from your sales process that isn’t likely to result in a closed-won deal. On average, companies are sitting on untouched or neglected leads that have the potential to contribute around 10 percent revenue growth to their business. With predictive analytics, you can find that white space in your existing pipeline so that sales can spend more time on deals with a higher propensity to close, and marketing can fill the sales pipeline with more leads that look like your ideal customer.
In this webinar replay, you will learn how to:
- Find White Space: Understand what’s likely to close and what’s not.
- Redefine SQL: Leverage your predictive data to redefine what constitutes a Sales Qualified Lead.
- Align with Marketing: Communicate trends across SQLs and closed-won business to Marketing.
- Measure Success: Update your metrics to make sure you’re incentivizing revenue generating activity.
We hope you enjoy the webinar, which you can watch here.