Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence

Infer Inc., a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. Designed to deliver deeper insight into the untapped revenue opportunities within a business’ existing pipeline, Infer’s rich reports help sales and marketing leaders easily find deals that will close quickly. The package combines Infer’s valuable predictions, buyer signals and scores in meaningful, detailed data visualizations.


Infer Named a 2016 CRM Market Rising Star

2016 CRM Market Rising Star

Infer is honored to be named a 2016 CRM Market Rising Star! The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. You can read the full write-up on Infer here, or below.

Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More


Since releasing Infer Profile Management to general availability in March, we’ve been hard at work collecting and implementing our customers’ post-launch feedback into the latest release of the platform. We’re excited to share all of our newest product features and updates in greater detail below.

Account-Based Marketo Activity Profiles

We’re deepening our integration with Marketo to extend users the ability to build data-rich, account-based profiles using their Marketo Activity behavioral data.

Guide to Getting Started With Profile Management

To drive truly data-driven segmentation and other go-to-market strategies, companies are moving past traditional lead scoring strategies and adopting technology that helps them extract more actionable intelligence from their data. We launched Infer Profile Management (PMP) last year to help businesses leverage all of their buying signals in a single location to develop ideal target profiles and uncover expansion opportunities. As a result, customers like Avalara, Host Analytics, New Relic, Social Tables and UserVoice are able to better prioritize high-quality prospects, deliver more personalized messaging and increase conversions.

This 3-part guide breaks down commonly discussed topics to getting started with Infer Profile Management, including where the platform fits into your sales and marketing stack, whether or not you need to layer in predictive scoring to reap the full benefits of PMP, and the business impact of creating actionable profiles of your ideal customers and infusing that insight into your day-to-day work.Guide to Getting Started With Profile Management Preview

How Social Tables Captures New Revenue Opportunities with Infer

Social Tables is a cloud-based event management software that helps venues and event planners work more collaboratively together. When the company looked to expand its business last year, the marketing team added more passive channels to drive new inquiries at the top of the funnel. They hit gold with content marketing and were soon inundated with 6,000 new leads per month, creating an enviable “champagne problem” — how to manage this high lead volume.

This company adopted Infer’s Profile Management platform and Predictive Scoring, and uncovered new revenue and expansion opportunities that increased its monthly opportunity pipeline by$500K and overall revenue by 7%.

Social Tables - Case Study Preview for Blog

Inside you’ll learn how Social Tables leveraged predictive to:

  • Identify new revenue channels and expansion opportunities by increasing effort with key groups of best-fit, high-value customer profiles.
  • Better qualify prospects through targeted outreach, resulting in deeper cross-functional alignment and a boost in sales efficiencies.
  • Gain a more comprehensive, at-a-glance view of both inbound and outbound prospects, allowing marketing and sales to fine-tune their conversation points and marketing strategies with personalization at scale.
  • Better profile inbound lead flows and understand shifts in ideal customer segments, enabling marketing to adjust campaigns in real-time and amplify their effectiveness.

Download the case study here >

Trevor Lynn, Social Tables for Infer

Read more about how other companies like Box, Zendesk, and New Relic use Infer to add value across their organizations, request a demo today, or sign up for a 14-day free trial.

How Can We Blend All of Our Customer Data into Actionable Profiles?

Infer Profile Builder Icon

This is the third post in our profile management blog series. Earlier this month, we talked about whether profile management requires predictive scoring, and in this post we’ll discuss how it can be easily incorporated into your existing sales and marketing workflows. Often we talk with companies that don’t yet have enough leads or conversions to build a statistically accurate predictive model, but that no longer needs to hold them back. The key to establishing impactful data-driven workflows – with our without predictive scores – is creating actionable profiles of your ideal customers, and infusing that insight into your day-to-day work.