How to Evaluate Predictive Lead Scoring Vendors
Predictive scoring is all the rage amongst data-driven marketers, but how do you know which vendor is best? If you want to hit a home run for your B2B company, it’s time to educate yourself on what exactly predictive lead scoring is, and how you can choose the right partner to help you hit it out of the park.
Infer invites you join one of the authors of SiriusDecisions’ Guide to Predictive Lead Scoring for a free educational webinar.
This recorded webinar covers:
- Evaluating model performance
- Differentiating between vendors
- Use cases and ROI models
- How to get buy-in at your company
- Ashley Paris, Research Director at SiriusDecisions
- Rishi Kumar, Head of Customer Success at Infer