September 29, 2014 by in


Brightcove Uses Predictive across Customer Segments

Online Video Platform  |  Boston, MA  |  <500 Employees

In 2004, the founders of Brightcove realized that online video would become a powerful medium for all kinds of content. Today, they have turned Brightcove into a global public company that provides a sophisticated media platform for customers in dozens of countries.

With a diverse set of use cases and numerous industries on its platform, Brightcove’s marketing team was looking for a more data-heavy approach to qualifying leads. Infer’s predictive scoring helped the company accurately identify its best-fit prospects, regardless of industry.

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Lu Zhang