Brightcove Uses Predictive across Customer Segments
Online Video Platform | Boston, MA | <500 Employees
In 2004, the founders of Brightcove realized that online video would become a powerful medium for all kinds of content. Today, they have turned Brightcove into a global public company that provides a sophisticated media platform for customers in dozens of countries.
With a diverse set of use cases and numerous industries on its platform, Brightcove’s marketing team was looking for a more data-heavy approach to qualifying leads. Infer’s predictive scoring helped the company accurately identify its best-fit prospects, regardless of industry.