PayScale Does More Deals with Less Leads using Predictive
Compensation Platform | Seattle, WA | <200 Employees
Creator of the largest database of individual compensation profiles in the world, PayScale provides an immediate and precise snapshot of current market salaries to employees and employers through its online tools and software. And as the company grew, so did their number of potential customers.
PayScale’s lead volume became a challenge for its sales reps, who needed a way to understand marketing effectiveness through the qualified leads created. By implementing Infer, they were given a data-drive approach to evaluate marketing programs, and by providing sales with fewer leads, were actually able to close significantly more accounts.