"Infer has allowed us to focus the sales teams on deals most likely to close. In the 6 months since we’ve implemented Infer, we have sent sales 22% fewer leads but closed 14% more. It’s also given me an objective way to evaluate the effectiveness of our marketing programs. Infer is the most powerful marketing tech we implemented this year.” Nichole Marsano, Director of Demand Generation

PayScale Does More Deals with Less Leads using Predictive

Compensation Platform  |  Seattle, WA  |  <200 Employees

Creator of the largest database of individual compensation profiles in the world, PayScale provides an immediate and precise snapshot of current market salaries to employees and employers through its online tools and software. And as the company grew, so did their number of potential customers.

PayScale’s lead volume became a challenge for its sales reps, who needed a way to understand marketing effectiveness through the qualified leads created. By implementing Infer, they were given a data-drive approach to evaluate marketing programs, and by providing sales with fewer leads, were actually able to close significantly more accounts.