Yesware’s New Predictive-Driven Sales
Sales Productivity Software | Boston, MA | <150 Employees
Yesware’s founders were frustrated by the lack of sophistication in sales tools and analytics. The company was founded to help its customers make better, faster sales decisions by providing insights into email activity data. And as a hyper-growth software company, Yesware also believes in leveraging data-centric processes to scale.
Infer built a predictive scoring model specifically for Yesware’s business, and helped the company identify the types of customers that drive the vast majority of its revenue. With this insight, Yesware has better aligned its sales efforts and further accelerated growth.