Improving the Customer Journey through Lead Routing [Podcast]

In this episode of Stack & Flow, we’re talking all about how to keep your sales and marketing stack agile. Evan Liang, CEO of LeanData, discusses the benefits of lead management in this endeavor and the impact it has on the customer experience. Evan also shares how he prioritizes agility within LeanData’s expansive martech stack, which includes technologies like Builtwith, Datanize, Yesware, Outreach, SalesLoft, Persist IQ, Trello, SFDC, GoToMeeting, WebEx, Zoom, Capterra, UberFlip, DocuSign and Marketo!

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Guest Bio:

Evan Liang is the CEO and co-founder of LeanData, which he founded after realizing the pain of cleaning Salesforce data by hand during a project at his previous company. He is passionate about helping businesses identify and close revenue faster through better lead management.

Episode Breakdown:

  • Why the critical factor in AI is tuning it, not just turning it on
  • Why ‘dirty’ data is inevitable with Salesforce.com and how to fix it
  • The relationship between account-based management and inbound
  • Which tool millennials prefer for deal management

 

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We’re always looking for inspiration, so please drop us a line if there’s any topics you’d like us to cover or any guests you’d like to see interviewed — please feel free to comment below or fill out the suggestion form on the Stack & Flow website. If you love what you hear, please leave us a review on iTunes.

Meagan Busath

Meagan Busath

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