Press Release: Forward-Looking Businesses Use Infer’s Predictive-Driven Approach to Identify Account Target Lists
Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced the general availability of its account scoring solution. While some companies struggle to sift through huge volumes of incoming leads, others depend on outbound sales and account-based marketing to drive growth. These businesses can use Infer’s new service to source more opportunities by ranking cold accounts based on their fit for the product and their revenue potential – even before making contact with prospects.
“When it comes to predictive scoring, we help companies build the right model or set of models to support their business objectives,” said Vik Singh, co-founder and CEO of Infer. “Infer’s account scoring is yet another way we’re leveraging our experience across a large customer base to help sales and marketing teams find pipeline opportunities with pinpoint precision.”
Infer’s models easily spot likely business-to-business buyers by taking into account the relevancy of different job titles, plus intent signals derived from individuals’ online behavior. With Infer’s account scoring, companies can cut through the noise and confusion of multiple prospects and surface the right set of individuals to focus on at specific organizations. Additionally, the solution helps sales and marketing teams more evenly divide up territories and evaluate target account lists by instantly showing which companies are a good fit for their products, and which are unlikely to turn into customers.
“Infer has been a secret weapon for us in bubbling the hottest leads to the top, and keeping the ones that need a little more marketing nurture from consuming our precious sales resources,” said Zoe Silverman, sales operations manager at Yesware. “Before Infer, we didn’t have a good way of prioritizing leads across our sales team, but now that we have account scoring, we’re able to spend the right resources on the right accounts. Our Infer scores help in every step of the sales cycle from the middle of the funnel to analysis after the close.”
Infer builds statistically accurate fit and lead & contact behavior models that analyze key signals – such as a company’s business model, technology vendors, relevant job postings, public filings, social presence, marketing automation data, product usage data, and other attributes – to produce Infer account, contact and lead scores, which are fed directly into a client’s CRM system.
To find out more about predictive account scoring solutions, visit Infer at booth #306 during this week’s SiriusDecisions Summit in Nashville Tennessee from May 12-15, or contact us to schedule a demo.
Founded in 2010, Infer delivers predictive business applications that help companies win more customers. It leverages proven data science to rapidly model the untapped data sitting in enterprises, along with thousands of external signals from the web. Customers include several large businesses and numerous high growth companies like AdRoll, Cloudera, Concur, New Relic, Nitro, Tableau, Xactly and Zendesk. Headquartered in Palo Alto, California, Infer is funded by leading investors, including Redpoint Ventures, Andreessen Horowitz, Social+Capital Partnership, Sutter Hill Ventures and Nexus Venture Partners.
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