Today’s B2B sales and marketing folks struggle with the overwhelming number of channels for finding and reaching new leads. The customer “funnel” continues to expand as buyers do more of their own research before raising their hand to connect with a sales rep. But imagine if you could make the funnel wider by identifying leads when they’re just browsing your site and haven’t yet filled out your “contact me” form, or leads who haven’t yet visited but are likely to be a good fit for your product?
That’s hard to do with the primitive tools that are available for sales and marketers today, unless you bring together some very rare assets — which just so happen to all exist at LinkedIn.
LinkedIn is the only company with… Continue Reading on TechCrunch