Making the Case for Predictive Marketing & Sales

Moderated by Kerry Cunningham of SiriusDecisions, Infer and Lattice Engines joined forces last month to discuss the key strategies and use cases to get your business started with predictive marketing and sales. We had a great time discussing best practices for how to deploy a predictive marketing solution, and why real customers are achieving success by infusing predictive analytics into their go-to-market machines.

Lattice Engines webinar for blog


In this webinar replay, you will learn:

  • Several different approaches to launching a predictive solution.
  • The top use cases for getting started with predictive analytics.
  • How to measure success.

We hope you enjoy the webinar, which you can watch here.

For more details on how predictive is helping businesses create more effective sales and marketing organizations, request a free demo or start a free 14-day trial of Profile Management now.

Meagan Busath

Meagan Busath

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