We believe that predictive intelligence serves as the brain of the sales and marketing stack. As such, we partner with technologies all across the stack to make sure it’s easy for our customers to fully power any workflow with predictive for maximum business impact. Today, we’re happy to share that Infer has officially joined the Oracle Marketing AppCloud and Terminus ABM Cloud ecosystems — extending upon our long-term collaboration with companies like Salesforce, Marketo and others.
The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale. Our integration with Terminus lets marketers measure the quality of their ABM programs in real-time, enabling them to quickly fine-tune messaging and channels for maximum effectiveness and efficiency.
The Oracle Marketing AppCloud program helps marketers access the tools, technologies, and channels that enable them to get the right message in front of the right audience by seamlessly activating audience data across any marketing channel. Joint Oracle Eloqua and Infer users leverage Infer’s fit and behavior models to gain a new lens into their leads across multiple dimensions, and laser focus on the best prospects to engage.
Over the years, we’ve made it a priority to extend more value to our customers by constantly expanding Infer’s partner ecosystem and deepening integrations. Our just-launched Account-Based Behavior Scoring (ABBS, for short) is a great example of how we’re putting these connections into action by seamlessly connecting to marketing automation platforms like Marketo, Eloqua or Pardot, and analyzing the full spectrum of an account’s engagement data.