Many B2B companies are interested in predictive but need help building a business case. While there are many applications for scoring, sales prioritization is one of the most common. It is easy to set up the ROI story upfront and measure the impact over the first 60 days.
Over the years we’ve had the opportunity to work with amazing companies including Tableau, Optimizely, and Zendesk. This playbook highlights how they’ve used predictive to drive more pipeline with less effort.
Inside you’ll learn how to:
- Articulate the business challenge
- Quantify the amount of wasted energy
- Project the revenue impact of predictive scoring
- Document your success story
This is the predictive playbook we often recommend as a starting point, but we’ve got others for filtering, net-new leads, nurture, executive dashboards, and test and invest. If you’d like to learn more contact us and we’d be happy share more details.