August 31, 2016 by in

Sean Zinsmeister and Microsoft Talk Account-Based Marketing

Sean MFST interview

At this year’s Marketo Summit, we had the pleasure of connecting with Alex Sessoms from Microsoft, who hosts an interview series aimed at teaching marketers how to get the most out of their ABM resources. In this interview, Sean Zinsmeister covers all the ABM basics, including: what types of companies can benefit from ABM, best practices for ABM implementation, how to measure success, and why organizations are using predictive analytics to boost their Account-Based Marketing strategies.

You can watch the video below, or listen to the audio interview on our podcast channel on SoundCloud.

 

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Meagan Busath

Meagan Busath

Communications at Infer