Similar Won Accounts is the newest enhancement to the Infer Glance Sales Intelligence suite of products. With Glance Similar Won Accounts, sales and marketing users can gain immediately insights when researching prospects. This new feature analyzes closed won historical data from a customer’s CRM, and instantly identifies which current customers are most similar to the company being researched by the user. This information can then be used to deliver highly personalized and relevant messaging to prospects while also reducing the amount of time required for reps to craft their outreach. All of these benefits come together to ensure increased rep productivity, higher prospect engagement rates, and greater opportunity pipeline.
The Glance “Similar Won Accounts” feature bases its findings on the following criteria:
- Competitors – Find current customers who are direct competitors to that prospect
- Industry – Identify current customers in the same industry as the prospect
- Revenue – Compare each prospect to current customers with similar annual revenue figures
- Geography – Establish credibility with each prospect by referencing current customers headquartered in the same city
If you are interested in learning more about the new Glance Similar Won Account offering, please contact firstname.lastname@example.org.