Platform Updates: New Infer Portal Interface and Behavior Model Support for Infer Glance

Predictive Marketing Platform Updates August 2016

We’re excited to share all of our newest product features and updates for our October 2016 release in greater detail below:

New Infer Platform Interface

The new Infer Platform Interface is now live at https://app.infer.com/ for all current customers. In order to better streamline the user experience across all of our products, our core offerings are now available together under a single unified experience, including Profile Management, Behavior / Fit Models, and Predictive Lead Generation (Net-New). We’ve also enhanced many of these products by providing additional data and insights in the solution, such as:

net-new-transp-bg-1012

In Depth: New Salesforce Reporting Package

salesforce reporting

We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is:

  • Accelerating your top of funnel efforts
  • Adding pipeline through your ABM campaigns
  • Refocusing your reps’ efforts on your best prospects

What’s New?

This new package includes 24 new and updated reports which cover Accounts, Contacts, Leads and Opportunity data in Salesforce. These reports are customized for both predictive Fit scoring models as well as Behavior scoring models.

List of New Salesforce Reports

How do I use it?

  • Create ABM Dashboards to identify your best Accounts and measure their pipeline velocity
  • Customize Dashboards over objects such as Leads, Contacts, Accounts or Opportunities to see the ROI of predictive scoring on your business

How do I get started?

Current Customers

  • All current Infer customers with the latest version of the Salesforce.com scoring package are eligible to install this new reporting package
  • Contact your Account Manager today for assistance with installing and customizing these reports

Not a Customer?

  • Contact sales@infer.com today to get started with Infer

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Infer Helps Leading B2B Companies Accelerate Expansion into New Markets Using Predictive Analytics

Press Release: Companies Like Brightcove, Atlassian and Optimizely Leverage Infer Models to Predict Winning Customers across Multiple Regions, Products and Industries

Moon progression- lens update

Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced that businesses such as Brightcove, Atlassian and Optimizely have used Infer’s “Lenses” solution to successfully accelerate expansion into new geographies, industries and products. Infer Lenses extrapolate market-specific predictive scores from existing Infer models, providing a faster and more accurate way for a company to identify top prospects in new markets.

“We’ve worked with countless companies from early stage to IPO and beyond, and have seen how they’ve expanded into new markets to grow their business,” said Vik Singh, co-founder and CEO at Infer. “With Infer Lenses, we leverage all of a company’s great learnings from other markets and tune their predictive scores so they are useful and actionable for a new region or industry, even if there’s no customer data there yet. This unique service is a huge breakthrough in helping companies scale, and it’s something Infer uniquely provides.”

Nate Silver at #Inbound13

Nate Silver at Inbound ’13 in Boston

What makes data rich? Quantity, Quality, Variety. Infer uses all three to predict winners. We look at hundreds of data points from lots of different sources. The customer’s data, data we’ve acquired through partnerships, and signals we get from crawling the web. As an example, we might have several sources to understand company size or employee count. We can look at the different signals, their sources, and Infer which one is the best.