Infer Helps Leading B2B Companies Accelerate Expansion into New Markets Using Predictive Analytics

Press Release: Companies Like Brightcove, Atlassian and Optimizely Leverage Infer Models to Predict Winning Customers across Multiple Regions, Products and Industries

Moon progression- lens update

Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced that businesses such as Brightcove, Atlassian and Optimizely have used Infer’s “Lenses” solution to successfully accelerate expansion into new geographies, industries and products. Infer Lenses extrapolate market-specific predictive scores from existing Infer models, providing a faster and more accurate way for a company to identify top prospects in new markets.

“We’ve worked with countless companies from early stage to IPO and beyond, and have seen how they’ve expanded into new markets to grow their business,” said Vik Singh, co-founder and CEO at Infer. “With Infer Lenses, we leverage all of a company’s great learnings from other markets and tune their predictive scores so they are useful and actionable for a new region or industry, even if there’s no customer data there yet. This unique service is a huge breakthrough in helping companies scale, and it’s something Infer uniquely provides.”

Nate Silver at #Inbound13

Nate Silver at Inbound ’13 in Boston

What makes data rich? Quantity, Quality, Variety. Infer uses all three to predict winners. We look at hundreds of data points from lots of different sources. The customer’s data, data we’ve acquired through partnerships, and signals we get from crawling the web. As an example, we might have several sources to understand company size or employee count. We can look at the different signals, their sources, and Infer which one is the best.